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Hospitality Marketing Blog

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Abby Tarkunde

Recent Posts

Navigating AI in Social Media Marketing: The Dos and Don'ts

October 11, 2023 / Abby Tarkunde  >

This blog was initially drafted by AI. But without the efforts of our social media manager, it wouldn't be nearly as effective!

Artificial Intelligence (AI) offers marketers powerful tools for enhancing campaigns, understanding audiences, and improving engagement. But without a human steering the ship, things could start sinking really fast. 

AI in social media marketing comes with its own set of dos and don'ts. In this blog post, we'll explore the key considerations for leveraging AI effectively while avoiding potential pitfalls.

Social Media Trends: What Every Marketer and Business Should Know Before 2024

September 17, 2023 / Abby Tarkunde  >

In the dynamic world of social media, being ahead of the curve holds utmost importance for marketers and businesses striving to thrive in the expansive digital landscape.

Let's delve into the indispensable trends in social media that demand the attention of every marketer and business before the onset of 2024.

2023 Marketing Calendar

January 1, 2023 / Abby Tarkunde  >

As a hospitality venue, it's important to stay ahead of the curve and make the most of the special dates and events throughout the year. By incorporating these key dates into your marketing and event strategies, you'll be able to maximize opportunities and attract more guests to your hospitality venue.

In this marketing calendar, we've highlighted key dates for the year 2023 to help you plan your marketing and event strategies.

Hospitality –Tech Trends in 2022

May 30, 2022 / Abby Tarkunde  >

Tech is everywhere! And the hospitality industry is no exception. 

We have listed our 6 favourite technology trends of the hospitality industry that you should definitely consider to give your business a tech makeover. You may have skipped a bunch of these in 2021, but now it’s time to jump on the bandwagon!  

TikTok Ads

January 31, 2022 / Abby Tarkunde  >

TikTok has emerged into a powerful platform for social media advertising, proving that it is far more than just entertainment for the younger generations. In September 2021, TikTok surpassed 1 billion users, and TikTok ads can now reach an estimated adult audience of 825 million people worldwide. 

Should your food or hospitality brand be advertising on TikTok? The answer will depend on the target audience, objective of your business and budget of your campaign. Keep reading to find out!

Our Favourite Venues of 2021

December 24, 2021 / Abby Tarkunde  >

As we bid adieu to 2021, we want to take a minute and show some appreciation for the vibrant and resilient hospitality industry of Sydney.

It has been a difficult year for businesses, and a lot of venues that opened this year have not got as much recognition and success as they deserve.

So, to end this year on a sweeter note, we’ve listed our favourite restaurants, bars and cafés opened in 2021, and we hope you give them a try!  

5 Reasons Why Community Management is Essential for Your Brand

November 11, 2021 / Abby Tarkunde  >

Brands like Wendy’s and Taco Bell have gained much popularity for their brilliant interactions with their followers over the last few years. Similarly, Aussie brands like Coles, Woolies and Vegemite have also amped up their engagements, or community management as us marketers call it, on social media.