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Hospitality Marketing Blog

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Maddie Wilson

Maddie Wilson
Maddie brings a young fresh set of eyes to SDS. She is a talented illustrator, with a passion for animation, poster and layout design. She works closely with our Social Team to design digital assets that cut through the noise on Facebook and Instagram – helping our clients to get noticed in an increasingly competitive market.

Recent Posts

5 Best Free Font Foundries for 2021

September 3, 2021 / Maddie Wilson  >

Finding free fonts, especially for commercial use (aka open-source fonts) can be a real challenge. There are a lot of free fonts out there, usually for personal use, and these can often be poor quality. We’ve compiled our favourite free font sites for commercial use in 2021. If you’re on a budget, this is the blog for you!

Choosing a Brand Illustration Style in 4 Steps

July 26, 2021 / Maddie Wilson  >

Using illustrations in branding can add a unique and memorable element to a business' visual identity, and is definitely an aspect you want to consider.

Differences Between Web and Desktop Fonts

May 31, 2021 / Maddie Wilson  >

Choosing fonts for a brand or project is one thing, but ensuring they can be utilised consistently across all web, social and print collateral is another challenge in itself! 

2021 Social Media Image Sizes

January 5, 2021 / Maddie Wilson  >

This updated article for 2021 gives you the inside scoop on the best dimensions to follow when making posts on Instagram and Facebook. Includes a free downloadable all-in-one guide, so you can refer back to it quickly while designing!

Buying a Cheap Logo: Pros & Cons

December 16, 2020 / Maddie Wilson  >

There are many platforms on the internet now which offer exceptionally cheap logos that you can buy instantly. While cheap and fast logos may sound appealing, we explore the pros and cons of doing this versus investing in getting a logo professionally designed.

Design Asset Checklist for Events

November 4, 2020 / Maddie Wilson  >

You've put so much work into planning an amazing event - time to let people know about it! We've compiled a list of effective design assets to include when announcing your big event, including a free downloadable, interactive checklist!

How to Create an Effective Mood Board

October 19, 2020 / Maddie Wilson  >

A mood board is a necessity for the beginning of every branding project. Enjoy our best tips for creating one!