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Hospitality Marketing Blog

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Maddie Wilson

Maddie Wilson
Maddie brings a young fresh set of eyes to SDS. She is a talented illustrator, with a passion for animation, poster and layout design. She works closely with our Social Team to design digital assets that cut through the noise on Facebook and Instagram – helping our clients to get noticed in an increasingly competitive market.

Recent Posts

NFTs in the Hospitality Industry

April 14, 2022 / Maddie Wilson  >
 

The term 'NFT' has been thrown around a lot in the past year – so what does it even mean, and how are they relevant to the hospitality industry? There are already plenty of creative ways to engage with NFTs, and we're only going to see more of this in the future. Keep reading to learn more.

 

Things You Can't Do On Canva

January 10, 2022 / Maddie Wilson  >

Designing is a key, but complex, part of marketing. People often try to get by using simple, easy-to-use tools, to avoid investing money and resources into it. Canva is one such platform that has gained immense popularity for letting beginners create graphics, posters, presentations and more, without having to delve into the complicated softwares.

But is it enough?

While Canva can be useful as a basic, inexpensive means of creating marketing and design material yourself, it has its limitations and won’t get you the same results as a graphic designer using industry-standard software.

Let us take you through the differences!

Your Brand Isn’t Just Your Logo

November 18, 2021 / Maddie Wilson  >

“Can you just design me a logo?” - If you ask any graphic designer how many times they’ve heard this question from a prospective client, it’s likely too many to count.

Having a strong logo is absolutely essential for any business, however, your brand should have so much more than just a logo.

5 Best Free Font Foundries for 2021

September 3, 2021 / Maddie Wilson  >

Finding free fonts, especially for commercial use (aka open-source fonts) can be a real challenge. There are a lot of free fonts out there, usually for personal use, and these can often be poor quality. We’ve compiled our favourite free font sites for commercial use in 2021. If you’re on a budget, this is the blog for you!

Choosing a Brand Illustration Style in 4 Steps

July 26, 2021 / Maddie Wilson  >

Using illustrations in branding can add a unique and memorable element to a business' visual identity, and is definitely an aspect you want to consider.

Differences Between Web and Desktop Fonts

May 31, 2021 / Maddie Wilson  >

Choosing fonts for a brand or project is one thing, but ensuring they can be utilised consistently across all web, social and print collateral is another challenge in itself! 

2021 Social Media Image Sizes

January 5, 2021 / Maddie Wilson  >

This updated article for 2021 gives you the inside scoop on the best dimensions to follow when making posts on Instagram and Facebook. Includes a free downloadable all-in-one guide, so you can refer back to it quickly while designing!