Hospitality Marketing Blog

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Tools for Hospitality Branding: Illustrations and Photography

August 19, 2022 / Grace McCloskey  >

When it comes to building a brand, incorporating photography and illustration is a sure-fire way to give your brand the extra depth and added richness it needs to stand out from the crowd. 

10 Best Type Foundries of 2022

May 13, 2022 / Shauna Carey  >

Stress levels peaking from staring at your dwindling font archive? We've compiled a list of 10 of the best type foundries that will fill your font bible right back up. Be prepared to fill your checkout carts. 

Your Brand Isn’t Just Your Logo

November 18, 2021 / Maddie Wilson  >

“Can you just design me a logo?” - If you ask any graphic designer how many times they’ve heard this question from a prospective client, it’s likely too many to count.

Having a strong logo is absolutely essential for any business, however, your brand should have so much more than just a logo.

Choosing a Brand Illustration Style in 4 Steps

July 26, 2021 / Maddie Wilson  >

Using illustrations in branding can add a unique and memorable element to a business' visual identity, and is definitely an aspect you want to consider.

Differences Between Web and Desktop Fonts

May 31, 2021 / Maddie Wilson  >

Choosing fonts for a brand or project is one thing, but ensuring they can be utilised consistently across all web, social and print collateral is another challenge in itself! 

The Perfect Graphic Design Portfolio

January 27, 2021 / Naomi Ross  >

Design portfolios are a chance to show off your skills, quality of work, work style and personality… i.e. your BRAND! How do you stand out amongst the noise?

Buying a Cheap Logo: Pros & Cons

December 16, 2020 / Maddie Wilson  >

There are many platforms on the internet now which offer exceptionally cheap logos that you can buy instantly. While cheap and fast logos may sound appealing, we explore the pros and cons of doing this versus investing in getting a logo professionally designed.