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Hospitality Marketing Blog

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5 Reasons Why Community Management is Essential for Your Brand

November 11, 2021 / Abby Tarkunde  >

Brands like Wendy’s and Taco Bell have gained much popularity for their brilliant interactions with their followers over the last few years. Similarly, Aussie brands like Coles, Woolies and Vegemite have also amped up their engagements, or community management as us marketers call it, on social media. 

How to Deal with Negative Reviews

March 2, 2021 / Tom McParlane  >

It's a fact of life that 100% of businesses will undoubtedly receive a negative review online. So how do you respond without taking it personally, but also ensuring future customers see your side of the story?