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Hospitality Marketing Blog

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Best Practices for GIFs and Background Images in EDMs

March 9, 2022 / Shauna Carey  >

Getting GIFs and background images to work and display properly in your email campaign can sometimes cause a headache, even to those with an abundance of experience. So, let us take you through a few tips and tricks that will help make sure your EDM's visual assets appear strong and exactly how you want them. 

5 Reasons Why You Should Have An EDM

December 10, 2021 / Rosemary Lilburne-Fini  >

The acronym EDM stands for Electronic Direct Mail and t’s something that anyone in the 21st century is familiar with. Hundreds of billions of emails are sent around the world each day, landing in the inboxes of the 4 billion daily email users.