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Hospitality Marketing Blog

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Things You Can't Do On Canva

January 10, 2022 / Maddie Wilson  >

Designing is a key, but complex, part of marketing. People often try to get by using simple, easy-to-use tools, to avoid investing money and resources into it. Canva is one such platform that has gained immense popularity for letting beginners create graphics, posters, presentations and more, without having to delve into the complicated softwares.

But is it enough?

While Canva can be useful as a basic, inexpensive means of creating marketing and design material yourself, it has its limitations and won’t get you the same results as a graphic designer using industry-standard software.

Let us take you through the differences!

Your Brand Isn’t Just Your Logo

November 18, 2021 / Maddie Wilson  >

“Can you just design me a logo?” - If you ask any graphic designer how many times they’ve heard this question from a prospective client, it’s likely too many to count.

Having a strong logo is absolutely essential for any business, however, your brand should have so much more than just a logo.

Choosing a Brand Illustration Style in 4 Steps

July 26, 2021 / Maddie Wilson  >

Using illustrations in branding can add a unique and memorable element to a business' visual identity, and is definitely an aspect you want to consider.

Differences Between Web and Desktop Fonts

May 31, 2021 / Maddie Wilson  >

Choosing fonts for a brand or project is one thing, but ensuring they can be utilised consistently across all web, social and print collateral is another challenge in itself! 

Buying a Cheap Logo: Pros & Cons

December 16, 2020 / Maddie Wilson  >

There are many platforms on the internet now which offer exceptionally cheap logos that you can buy instantly. While cheap and fast logos may sound appealing, we explore the pros and cons of doing this versus investing in getting a logo professionally designed.

5 Essential Logo Design Tips

September 30, 2020 / Maddie Wilson  >

Streamline your design process and ensure your logo meets industry standards! Here are 5 essential tips when designing a logo. *Spoiler alert* - it's about much more than 'jUsT dEsiGniNg a LoGo'!