TikTok has emerged into a powerful platform for social media advertising, proving that it is far more than just entertainment for the younger generations. In September 2021, TikTok surpassed 1 billion users, and TikTok ads can now reach an estimated adult audience of 825 million people worldwide.
Should your food or hospitality brand be advertising on TikTok? The answer will depend on the target audience, objective of your business and budget of your campaign. Keep reading to find out!