---
title: Dead Ringer | Restaurant Branding & Graphic Design
description: Hospitality branding case study. Logo design and brand roll out.
---

[![DISTIL_Logo](https://www.distilagency.com/hubfs/DISTIL_Logo.png)](https://www.sydneydesignsocial.com)

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- Restaurants

# Dead Ringer

### A neighbourhood restaurant in Surry Hills with a great bar.

<https://www.sydneydesignsocial.com/social-media-marketing>

###### Work

<https://www.sydneydesignsocial.com/rockpool-dining-group>

![Dead_Ringer_Logo_Case_Study-1](https://www.distilagency.com/hubfs/Dead_Ringer_Logo_Case_Study-1.jpg)

![Dead_Ringer_Slogan_Case_Study](https://www.distilagency.com/hubfs/Dead_Ringer_Slogan_Case_Study.jpg)

![Dead_Ringer_Phone_Case_Study](https://www.distilagency.com/hubfs/Dead_Ringer_Phone_Case_Study.jpg)

![Dead_Ringer_Logo_Case_Study_2](https://www.distilagency.com/hubfs/Dead_Ringer_Logo_Case_Study_2.gif)

### Brief:

We’re essentially looking to soften the brand a little;   
we still want to be bold and confident, but with not quite   
so rigid edges and in-your-face branding.

We would like to bring the design and style up to date,   
ready for reopening after lockdown.

### Scope:

- Redesigned Logo
- Refreshed Typography
- Refreshed Colour palette
- T-shirt design for staff and Merch
- Drinks & Coasters
- Exterior Signage to feature new brand logo

![Dead_Ringer_Brand_Book_Case_Study](https://www.distilagency.com/hubfs/Dead_Ringer_Brand_Book_Case_Study.gif)

![Dead_Ringer_Image_Case_Study](https://www.distilagency.com/hubfs/Dead_Ringer_Image_Case_Study.jpg)

![Dead_Ringer_Shirt_Case_Study](https://www.distilagency.com/hubfs/Dead_Ringer_Shirt_Case_Study.jpg)

![Dead Ringer Sydney Plate Design Distil Agency](https://www.distilagency.com/hubfs/Dead_Ringer_Plate_Case_Study-1.gif)

##### Distil

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- [![Distil_Logo](https://www.distilagency.com/hs-fs/hubfs/DISTIL_Logo.png?width=95&name=DISTIL_Logo.png)](https://www.sydneydesignsocial.com)
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```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "logo" : "https://www.sydneydesignsocial.com/hs-fs/hubfs/Sydney Design Social/Home/logo.png",
  "url" : "http://www.sydneydesignsocial.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : {
      "@id" : "http://www.sydneydesignsocial.com/",
      "name" : "Home"
    },
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : {
      "@id" : "http://www.sydneydesignsocial.com/services",
      "name" : "Services"
    },
    "position" : 2
  }, {
    "@type" : "ListItem",
    "item" : {
      "@id" : "http://www.sydneydesignsocial.com/work",
      "name" : "Work"
    },
    "position" : 3
  } ]
}
```