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Lotus Dining Group

Lunar New Year Campaign 2024

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Brief
Promote Lotus Dining Group’s restaurants as the go-to destinations for Lunar New Year celebrations, highlighting the festive atmosphere, special menus, and cultural experiences.

Scope
Campaign branding, graphic design, social media content, social media advertising, EDMs, external stakeholder communication, photography & videography

Duration
31 January - 25 February

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Results

- 26% increase from last year’s covers

- Average campaign ROI of 3943%

- 45.55% EDM opening rate

-9,000 website event page views

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