---
title: Lotus Dining Group Lunar New Year 2024 Campaign Case Study
description: Case study of Distil's work on Lotus Dining Group's Lunar New Year 2024 campaign.
---

[![DISTIL_Logo](https://www.distilagency.com/hubfs/DISTIL_Logo.png)](https://www.sydneydesignsocial.com)

- [Services](https://www.distilagency.com/all-services) 
    - [Branding & Creative](https://www.distilagency.com/branding-creative)
    - [Digital Marketing](https://www.distilagency.com/digital-marketing)
    - [Partnerships](https://www.distilagency.com/partnerships)
- [Work](https://www.distilagency.com/work)
- [Blog](https://www.distilagency.com/blog)
- [Resources](https://www.distilagency.com/resources) 
    - [TikTok for Business](https://www.distilagency.com/tiktok-guide-for-business)
    - [Facebook for Business](https://www.distilagency.com/resources/beginners-guide-to-using-facebook-for-businesses)
    - [Instagram for Business](https://www.distilagency.com/how-to-use-instagram-for-your-business)
    - [Digital Marketing Guide](https://www.distilagency.com/a-guide-to-digital-marketing-for-hospitality)
    - [Graphic Design Guide](https://www.distilagency.com/en/resources/graphic-design-for-hospitality)
- [Contact](https://www.distilagency.com/contact)

- [All](https://www.distilagency.com/work)
- Brands

# Lotus Dining Group

Lunar New Year Campaign 2024

<https://www.sydneydesignsocial.com/social-media-marketing>

###### Work

<https://www.sydneydesignsocial.com/rockpool-dining-group>

## Camapign outline

**Brief**   
Promote Lotus Dining Group’s restaurants as the go-to destinations for Lunar New Year celebrations, highlighting the festive atmosphere, special menus, and cultural experiences.

**Scope**   
Campaign branding, graphic design, social media content, social media advertising, EDMs, external stakeholder communication, photography & videography

**Duration**   
31 January - 25 February

![Distil_Lotus_Case_Study_Image_01](https://www.distilagency.com/hubfs/Distil_Lotus_Case_Study_Image_01.jpg)

![Distil_Lotus_LNY_Menu_Carousel](https://www.distilagency.com/hubfs/Distil_Lotus_LNY_Menu_Carousel.jpg)

![Distil_Lotus_LNY-01](https://www.distilagency.com/hubfs/Distil_Lotus_LNY-01.jpg)

## Results

### - 26% increase from last year’s covers - Average campaign ROI of 3943% - 45.55% EDM opening rate

### -9,000 website event page views

![Distil_Lotus_LNY-02](https://www.distilagency.com/hubfs/Distil_Lotus_LNY-02.jpg)

![Distil_Lotus_LNY-04](https://www.distilagency.com/hubfs/Distil_Lotus_LNY-04.jpg)

![Distil_Lotus_Case_Study_Image_02](https://www.distilagency.com/hubfs/Distil_Lotus_Case_Study_Image_02.jpg)

##### Distil

#### Branding, Design & Digital Marketing

- <https://www.facebook.com/sydneydesignsocial/>
- <https://www.instagram.com/syddesignsocial/>
- <https://www.pinterest.com.au/syddesignsocial>
- <https://twitter.com/syddesignsocial>
- <https://www.linkedin.com/company/sydney-design-social/>
- <https://www.tiktok.com/@distilagency>

- [![Distil_Logo](https://www.distilagency.com/hs-fs/hubfs/DISTIL_Logo.png?width=95&name=DISTIL_Logo.png)](https://www.sydneydesignsocial.com)
- © Copyright 2025

##### Follow us!

- <https://www.facebook.com/distilagency>
- <https://www.instagram.com/distilagency>
- <https://www.linkedin.com/company/distilagency>
- <https://www.tiktok.com/@distilagency>

![](https://www.facebook.com/tr?id=203210420347760&ev=PageView&noscript=1)

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "logo" : "https://www.sydneydesignsocial.com/hs-fs/hubfs/Sydney Design Social/Home/logo.png",
  "url" : "http://www.sydneydesignsocial.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : {
      "@id" : "http://www.sydneydesignsocial.com/",
      "name" : "Home"
    },
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : {
      "@id" : "http://www.sydneydesignsocial.com/services",
      "name" : "Services"
    },
    "position" : 2
  }, {
    "@type" : "ListItem",
    "item" : {
      "@id" : "http://www.sydneydesignsocial.com/work",
      "name" : "Work"
    },
    "position" : 3
  } ]
}
```