--- title: Search Page | Blog Archive description: Search through our blog archive. We share our thoughts about hospitality, graphic design, social media marketing and digital marketing. --- [![DISTIL_Logo](https://www.distilagency.com/hubfs/DISTIL_Logo.png)](https://www.sydneydesignsocial.com) - [Services](https://www.distilagency.com/all-services) - [Branding & Creative](https://www.distilagency.com/branding-creative) - [Digital Marketing](https://www.distilagency.com/digital-marketing) - [Partnerships](https://www.distilagency.com/partnerships) - [Work](https://www.distilagency.com/work) - [Blog](https://www.distilagency.com/blog) - [Resources](https://www.distilagency.com/resources) - [TikTok for Business](https://www.distilagency.com/tiktok-guide-for-business) - [Facebook for Business](https://www.distilagency.com/resources/beginners-guide-to-using-facebook-for-businesses) - [Instagram for Business](https://www.distilagency.com/how-to-use-instagram-for-your-business) - [Digital Marketing Guide](https://www.distilagency.com/a-guide-to-digital-marketing-for-hospitality) - [Graphic Design Guide](https://www.distilagency.com/en/resources/graphic-design-for-hospitality) - [Contact](https://www.distilagency.com/contact) [All Blogs](https://www.distilagency.com/blog) # Search Results for: ## [2025 Marketing Calendar](https://www.distilagency.com/blog/2025-marketing-calendar) Our 2025 Hospitality Marketing Calendar provides you with all the important Australia-specific dates you’ll need to plan your promotions, what’s on... ## [Elevate Your Brand: Menu Design and Branding Strategies for the Food, Beverage, and QSR Industries](https://www.distilagency.com/blog/elevate-your-brand-menu-design-and-branding-strategies-for-the-food-beverage-and-qsr-industries) In the competitive world of food, beverage, and quick service restaurants (QSR), a well-crafted menu and strong branding can set your business apart.... ## [Introducing Distil Open House](https://www.distilagency.com/blog/distil-open-house) At Distil, we believe in nurturing creativity and supporting the vibrant freelance community in Sydney. That's why we're excited to launch our new... ## [Content Creation For Social Media](https://www.distilagency.com/blog/content-creation-for-social-media) Social media has become an essential part of the hospitality marketing strategy. Potential customers are using platforms like Instagram, TikTok and... ## [From Insights to Strategy: How to identify growth opportunities in hospitality](https://www.distilagency.com/blog/from-insights-to-strategy-how-to-identify-growth-opportunities-in-hospitality) If there’s one thing hospitality business owners can all agree on, it’s that the industry is going through a challenging period. ## [10 Best Type Foundries of 2024](https://www.distilagency.com/blog/best-type-foundries-2024) How many fonts are too many? Read through to find our answer. We've compiled a list of 10 of the best type foundries to help your font collection... ## [Social Media Advertising Checklist 2024](https://www.distilagency.com/blog/social-media-advertising-checklist) Does your product or service need an extra push? Social media advertising may be what you need. However, you want to ensure your money is well spent!... ## [Now Hiring: Digital Marketing Manager](https://www.distilagency.com/blog/digital-marketing-manager-0-1) If you love food, beverage and brands, you’ll fit right in with our team!   Part-time contract opportunity for an experienced digital marketer.... ## [Now Hiring: Junior Social Media Coordinator](https://www.distilagency.com/blog/now-hiring-junior-social-media-coordinator-1) ## [Dos and Don'ts of Hospitality Marketing](https://www.distilagency.com/blog/dos-and-donts-of-hospitality-marketing) Are you a hospitality professional looking to wrap your head around the marketing side of the business? What you may need is the ultimate Dos and... ## [Building A Strong Brand Identity On Instagram](https://www.distilagency.com/blog/building-a-strong-brand-identity-on-instagram) Ever heard about the brand that walked into a bar? They ordered a strong identity with a twist of creativity and a dash of consistency. The... ## [All About Naming Your Brand](https://www.distilagency.com/blog/all-about-naming-your-brand) If you're starting a new business, or [rebranding](https://www.distilagency.com/blog/weve-changed-our-name) an existing one, naming your brand is a crucial step. It can be overwhelming to start this process,... ## [Now Hiring: Social Lead (Parental Leave Contract)](https://www.distilagency.com/blog/now-hiring-social-lead-2024) Unique opportunity to join our close-knit and growing team, leading the social side of our business while our Head of Social is on maternity leave.... ## [2023 In Review](https://www.distilagency.com/blog/2023-in-review) 2023 was a year full of exciting and creative projects. ## [Happy Holidays!](https://www.distilagency.com/blog/happy-holidays) Wishing you a season filled with fewer revisions, flawless campaigns, and festive cheers! ## [2024 Marketing Calendar](https://www.distilagency.com/blog/2024-marketing-calendar) In the ever-evolving hospitality industry, maintaining a competitive edge requires a proactive approach. Maximise opportunities and widen your... ## [No Standing (DI)STIL x One Foot Forward](https://www.distilagency.com/blog/no-standing-distil-one-foot-forward) For October 2023, we at Distil are proud to be taking part in the One Foot Forward initiative. We walk in solidarity with those who have experienced... ## [Navigating AI in Social Media Marketing: The Dos and Don'ts](https://www.distilagency.com/blog/navigating-ai-in-social-media-marketing) This blog was initially drafted by AI. But without the efforts of our social media manager, it wouldn't be nearly as effective! Artificial... ## [Social Media Trends: What Every Marketer and Business Should Know Before 2024](https://www.distilagency.com/blog/social-media-trends-2024) In the dynamic world of social media, being ahead of the curve holds utmost importance for marketers and businesses striving to thrive in the... ## [2023 Social Media Image Sizes](https://www.distilagency.com/blog/2023-social-media-image-sizes) We’re back again with an updated social media image and video size guide for 2023! Below we have listed the best dimensions to follow when making... ## [A Guide To Using Influencer Marketing For The Hospitality Industry](https://www.distilagency.com/blog/a-guide-to-using-influencer-marketing-for-the-hospitality-industry) In today's digital age, influencer marketing has emerged as a powerful strategy for promoting businesses, and the hospitality industry is no... ## [10 Years of Distil](https://www.distilagency.com/blog/10-years-of-distil-agency) The year was 2013. With the introduction of the front facing camera, 'Selfies' became a thing. Viral challenges like the Ice Bucket Challenge and the... ## [Exploring Sydney's Vibrant Food and Drink Scene: From Iconic Dishes to Hidden Gems](https://www.distilagency.com/blog/exploring-sydneys-vibrant-food-and-drink-scene-from-iconic-dishes-to-hidden-gems) Australia is known for its diverse food culture, and Sydney is no exception. As the largest city in Australia, Sydney is home to a thriving food and... ## [Maximizing Your Marketing Efforts with Chat GPT](https://www.distilagency.com/blog/maximizing-your-marketing-efforts-with-chat-gpt) Written by Chat GPT Chat GPT, or Generative Pre-trained Transformer 3, is an advanced artificial intelligence language model that has revolutionized... ## [Unlocking the Power of Design with Retainer Agreements](https://www.distilagency.com/blog/unlocking-the-power-of-design-with-retainer-agreements) As a graphic design agency, we understand the importance of branding and design in creating a strong visual identity for your clients. Whether you're... ## [TikTok Marketing: How to Harness the Power of the Latest Social Media Craze](https://www.distilagency.com/blog/tiktok-marketing-how-to-harness-the-power-of-the-latest-social-media-craze) In recent years, TikTok has emerged as a powerful marketing tool, with more and more businesses using the platform to reach their target audience.... ## [From Social Media to Influencer Partnerships: Exploring the Latest Hospitality Marketing Trends](https://www.distilagency.com/blog/from-social-media-to-influencer-partnerships-exploring-the-latest-hospitality-marketing-trends) The world of hospitality marketing is constantly evolving. Today, social media and influencer partnerships are some of the most important tools... ## [Maximizing Your ROI with Influencer Marketing: Comparing Collabs vs Paid Posting](https://www.distilagency.com/blog/maximizing-your-roi-with-influencer-marketing-comparing-collabs-vs-paid-posting) Contra collaborations and paid postings are two different types of influencer marketing campaigns. The main difference between the two is the form of... ## [Unlocking the Power of AI Marketing Automation: Strategies for Success](https://www.distilagency.com/blog/unlocking-the-power-of-ai-marketing-automation-strategies-for-success) Written by Chat GPTArtificial intelligence (AI) marketing automation is revolutionizing the marketing industry. It enables marketers to target,... ## [Decoding Social Media Algorithms: Understanding the Secrets Behind Content Ranking](https://www.distilagency.com/blog/decoding-social-media-algorithms) Algorithms have become an integral part of our lives, shaping the content we see on social media platforms. From Facebook's privacy-focused strategy... ## [Current Hospitality Trends & How Branding Can Lead to Venue Success](https://www.distilagency.com/blog/current-hospitality-trends-how-branding-can-lead-to-venue-success) A brand is more than just a name. It is a gut feeling about a product, service or venue. Good branding can help you stand out from your competitors... ## [Social Media Within the Customer Journey](https://www.distilagency.com/blog/social-media-within-the-customer-journey) Social media has become an integral part of the customer journey, transforming the way customers interact with businesses and impacting their... ## [10 Best Type Foundries of 2023](https://www.distilagency.com/blog/best-type-foundries-2023) Stress levels peaking from staring at your dwindling font archive? We've compiled a list of 10 of the best type foundries that will fill your font... ## [Now Hiring: Social Media Coordinator](https://www.distilagency.com/blog/studio-and-account-manager-0) If you love food, beverage and brands, you’ll fit right in with our team!   Our ideal candidates will be savvy and energetic marketers with the drive... ## [2023 Marketing Calendar](https://www.distilagency.com/blog/2023-marketing-calendar-0) As a hospitality venue, it's important to stay ahead of the curve and make the most of the special dates and events throughout the year. By... ## [Agency Life: The Hospitality Niche with Naomi Ross](https://www.distilagency.com/blog/agencylife-naomi-ross) In this podcast, Clodagh Higgins from Agency Life and Naomi Ross from Distil discuss Hospitality Marketing, opening a Pub, and 2022 marketing trends. ## [Now Hiring: Mid-Senior Graphic Designer](https://www.distilagency.com/blog/now-hiring-senior-graphic-designer) This role is best suited to a strong mid-weight who is looking to take the next step in their career, or a senior designer who is looking to get more... ## [Tools for Hospitality Branding: Illustrations and Photography](https://www.distilagency.com/blog/tools-for-hospitality-branding-illustrations-and-photography) When it comes to building a brand, incorporating photography and illustration is a sure-fire way to give your brand the extra depth and added... ## [Hospitality –Tech Trends in 2022](https://www.distilagency.com/blog/hospitality-tech-trends-in-2022) Tech is everywhere! And the hospitality industry is no exception. We have listed our 6 favourite technology trends of the hospitality industry that... ## [10 Best Type Foundries of 2022](https://www.distilagency.com/blog/best-type-foundries-2022) Stress levels peaking from staring at your dwindling font archive? We've compiled a list of 10 of the best type foundries that will fill your font... ## [2022 Social Media Image Sizes](https://www.distilagency.com/blog/2022-social-media-image-sizes) We’re back again with an updated social media image and video size guide for 2022! Below we have listed the best dimensions to follow when making... ## [NFTs in the Hospitality Industry](https://www.distilagency.com/blog/nfts-in-the-hospitality-industry) The term 'NFT' has been thrown around a lot in the past year – so what does it even mean, and how are they relevant to the hospitality industry?... ## [Now Hiring: Social Lead](https://www.distilagency.com/blog/now-hiring-social-lead) Unique opportunity to join our close-knit and growing team, leading the social side of our business while our Head of Social is on maternity leave.... ## [Now Hiring: Studio & Account Manager](https://www.distilagency.com/blog/studio-and-account-manager) We are seeking a dynamic and highly organised Studio & Account Manager to receive, brief and schedule design tasks in our fast-paced creative design... ## [How Illustration Can Bring Your Brand to Life](https://www.distilagency.com/blog/how-illustration-can-bring-your-brand-to-life) Your brand can be anything you want it to be – playful, modern, elegant, old-school, or even sassy! But how do you make your brand stand out from the... ## [Best Practices for GIFs and Background Images in EDMs](https://www.distilagency.com/blog/best-practices-for-gifs-and-background-images-in-edms) Getting GIFs and background images to work and display properly in your email campaign can sometimes cause a headache, even to those with an... ## [5 Ways to Increase Engagement on Your Reels](https://www.distilagency.com/blog/5-tips-for-creating-great-reels) Have you taken the plunge and hit post on your first Reel yet? This new trend seems quite daunting at first, potentially very time consuming and... ## [5 Tips to Get The Most Out of Your Content Shoot](https://www.distilagency.com/blog/5-tips-to-get-the-most-out-of-your-content-shoot) In a society where content is king (or queen), it’s important to make sure you’re getting everything you need out of a shoot. There are few things... ## [TikTok Ads](https://www.distilagency.com/blog/tiktok-ads) TikTok has emerged into a powerful platform for social media advertising, proving that it is far more than just entertainment for the younger... ## [Things You Can't Do On Canva](https://www.distilagency.com/blog/things-you-cant-do-on-canva) Designing is a key, but complex, part of marketing. People often try to get by using simple, easy-to-use tools, to avoid investing money and... ## [Our Favourite Venues of 2021](https://www.distilagency.com/blog/our-favourite-venues-of-2021) As we bid adieu to 2021, we want to take a minute and show some appreciation for the vibrant and resilient hospitality industry of Sydney. It has... ## [A Guide To Developing Your Social Media Content Pillars](https://www.distilagency.com/blog/a-guide-to-developing-your-social-media-content-pillars) The key to successful social media pages is to ensure that you share varied content that resonates with your audiences. Sounds easy, doesn’t it? ## [5 Reasons Why You Should Have An EDM](https://www.distilagency.com/blog/5-reasons-why-you-should-have-an-edm) The acronym EDM stands for Electronic Direct Mail and t’s something that anyone in the 21st century is familiar with. Hundreds of billions of emails... ## [What if typefaces were people?](https://www.distilagency.com/blog/what-if-typefaces-were-people) There are thousands of typefaces available at our fingertips. ## [Now Hiring – Multiple Roles](https://www.distilagency.com/blog/now-hiring-multiple-roles) As our company continues to grow, we’re looking to expand our social team. We’re on the hunt for: 1) Social Media Manager  2) Account Manager ## [Your Brand Isn’t Just Your Logo](https://www.distilagency.com/blog/your-brand-isnt-just-your-logo) “Can you just design me a logo?” - If you ask any graphic designer how many times they’ve heard this question from a prospective client, it’s likely... ## [5 Reasons Why Community Management is Essential for Your Brand](https://www.distilagency.com/blog/5-reasons-why-community-management-is-essential-for-your-brand) Brands like Wendy’s and Taco Bell have gained much popularity for their brilliant interactions with their followers over the last few years.... ## [2022 Marketing Calendar](https://www.distilagency.com/blog/2022-marketing-calendar) Hello 2022, we see you coming! We’re ready to start afresh with new goals and a new marketing calendar! ## [How Much Video Content Should You Be Using?](https://www.distilagency.com/blog/how-much-video-content-should-you-be-using) The use of video is undisputedly one of the biggest trends in the digital space and one of the most useful tools in your marketing toolbox. The... ## [5 Tips for Effective Storytelling](https://www.distilagency.com/blog/5-tips-for-effective-storytelling) Effective storytelling is paramount to every brand’s online presence, particularly in the food and beverage sphere. Good storytelling techniques can... ## [5 Reasons Why Your Venue Needs A QR Code Digital Menu](https://www.distilagency.com/blog/5-reasons-why-your-venue-needs-a-qr-code-digital-menu) There are a few things we all became very familiar with throughout the pandemic and QR codes are one of them! While these barcodes have caused us all... ## [Re-Opening Marketing Checklist 2021](https://www.distilagency.com/blog/re-opening-checklist-for-hospitality-venues-0) As restrictions are set to ease in NSW from 11 October, venues across the state are preparing to re-open. Download our marketing checklist to make... ## [Design Inspiration vs Plagiarism](https://www.distilagency.com/blog/design-inspiration-vs-plagiarism) When searching for design inspiration it’s important to know where the line between inspiration and plagiarism lies. We’ve compiled a list of 5... ## [Now Hiring - Multiple Roles](https://www.distilagency.com/blog/now-hiring-social-media-manager-junior-social-media-coordinator-senior-graphic-designer) We’re gearing up to support our clients as NSW & VIC open up again**(Freedom Day! )**, so we’re looking for candidates who can start with us as soon as... ## [5 Reasons Why Your Website Design & Build Are Important](https://www.distilagency.com/blog/5-reasons-why-your-website-design-build-are-important) As you look at designing and building a website there are many different things to consider. Not only do you need to consider what impact it has on... ## [Best Instagram Video Editing Apps](https://www.distilagency.com/blog/best-instagram-video-editing-apps) With the introduction (and soaring popularity) of Instagram stories, IGTV, reels, and competing platforms such as TikTok, Instagram has announced... ## [5 Best Free Font Foundries for 2021](https://www.distilagency.com/blog/5-best-free-font-foundries-for-2021) Finding free fonts, especially for commercial use (aka open-source fonts) can be a real challenge. There are a lot of free fonts out there, usually... ## [Do Stock Photos Impact Your Website's SEO?](https://www.distilagency.com/blog/do-stock-photos-impact-your-websites-seo) SEO trends have always been the talk of the town in the internet world. And with new algorithms being introduced daily, marketers are always in a... ## [Grow your Audience with a Hashtag Strategy](https://www.distilagency.com/blog/grow-your-audience-with-a-hashtag-strategy) Gone are the days when we used hashtags for #every #single #word #in #our #copy (and thank goodness for that!) However, Instagram hashtags are still... ## [No Standing (Di)stil](https://www.distilagency.com/blog/no-standing-distil) The Distil team is, along with 5 million other Sydneysiders, currently in week 6 of lockdown with another 4 weeks to go. I don’t think we’re the only... ## [Choosing a Brand Illustration Style in 4 Steps](https://www.distilagency.com/blog/brand-illustration-style) Using illustrations in branding can add a unique and memorable element to a business' visual identity, and is definitely an aspect you want to... ## [We’ve Changed Our Name!](https://www.distilagency.com/blog/weve-changed-our-name) New name, same us. ## [Now Hiring - Social Media Manager](https://www.distilagency.com/blog/social-media-manager-june-2021) As the company continues to expand, an exciting opportunity has opened for a savvy Social Media Manager to join our team.  ## [The Future of Dry July & Covid's Impact](https://www.distilagency.com/blog/the-future-of-dry-july-covids-impact) With millions of Australians in lockdown due to the recent cluster of Covid cases, could we see this impact the participation of this year’s Dry... ## [A Guide To Increase Social Media Engagement](https://www.distilagency.com/blog/a-guide-to-increase-social-media-engagement) For businesses with an online presence, social media engagement can be a great way to build on the relationships you have with your customers. Whilst... ## [Is Facebook Still Relevant In 2021?](https://www.distilagency.com/blog/is-facebook-still-relevant-in-2021) Some people may say that Facebook’s heyday is over and look, we’re not going to beat around the bush. Facebook isn't as hyped as it was when it first... ## [Differences Between Web and Desktop Fonts](https://www.distilagency.com/blog/differences-between-web-and-desktop-fonts) Choosing fonts for a brand or project is one thing, but ensuring they can be utilised consistently across all web, social and print collateral is... ## [Why Your Venue Needs Updated Content](https://www.distilagency.com/blog/why-your-venue-needs-updated-content) We’ve all heard the well-known expression “you eat with your eyes first” and this is certainly true. When something is visually appealing of course... ## [Graphic Design Glossary: Basic Terms for Marketers](https://www.distilagency.com/blog/graphic-design-glossary-for-marketers) Don't know the difference between serif & sans serif? As a marketer, it's important to know some basic design terms for when you're briefing artwork... ## [Will Apple's New iOS 14.5 Affect Your Hospitality Business?](https://www.distilagency.com/blog/will-apple-ios-14.5-affect-your-hospitality-business) Over the past week, you may have been asked by your Apple device to update to the latest version of iOS 14.5. For social media giants like Facebook... ## [How to Write Effective Copy for Instagram and Facebook](https://www.distilagency.com/blog/how-to-write-effective-copy-for-instagram-and-facebook) At some point, I’m sure you’ve found yourself in the position where you’ve taken the perfect Instagram shot, you’re ready to upload it but have... ## [Now Hiring - Social Media Manager](https://www.distilagency.com/blog/now-hiring-social-media-manager) Do you have a love for social media, is someone who gets the job done and a passion for hospitality? ## [Instagram Insights Explained](https://www.distilagency.com/blog/instagram-insights-explained) Instagram Insights can be a bit overwhelming if you're looking at them for the very first time. There's plenty to unpack and learn about your profile... ## [Social Media Marketing Terms for Beginners](https://www.distilagency.com/blog/social-media-marketing-terms-for-beginners) We all know the world of social media can be extremely overwhelming. To make matters worse, it decided to start speaking in its own digital language.... ## [The Best Free SEO Tools in 2021](https://www.distilagency.com/blog/the-best-free-seo-tools-in-2021) SEO is one of those words that marketers like to throw into conversations every now and then. Most of us have an idea of what it means (if not, [read...](https://www.distilagency.com/blog/seo-for-beginners) ## [Beer Sizes Around Australia](https://www.distilagency.com/blog/beer-sizes-around-australia) POV: You're at a bar in a foreign state and you're pining for a crisp, cold glass of beer. You approach the bartender with absolute euphoria as you... ## [Content Trends of 2021](https://www.distilagency.com/blog/content-trends-of-2021) We all know how rapidly social media trends come and go, so let's delve right in to the top trends of the moment.  ## [How to Deal with Negative Reviews](https://www.distilagency.com/blog/how-to-deal-with-negative-reviews) It's a fact of life that 100% of businesses will undoubtedly receive a negative review online. So how do you respond without taking it personally,... ## [SDS x The PR Pod: Managing Social Media Accounts](https://www.distilagency.com/blog/sds-x-the-pr-pod-managing-social-media-accounts) In this podcast, Brooke Burns of The PR Pod and Naomi Ross from Sydney Design Social discuss how to successfully manage social media accounts &... ## [ScoMo vs Zuckerberg](https://www.distilagency.com/blog/scomo-vs-zuckerberg) Yesterday we woke up to the breaking news that Facebook had blocked us from reading and sharing local and international news, with a bunch of other... ## [User Generated Content: What Is it and How to Use It](https://www.distilagency.com/blog/user-generated-content-what-is-it-and-how-to-use-it) User Generated Content (UGC) refers to a collection of content created online that relates directly to your business, generated by a user or third... ## [5 Best Websites for Free Stock Photos in 2021](https://www.distilagency.com/blog/5-best-websites-for-free-stock-photos-in-2021) We've previously compiled [10 of the Best Websites for Free Stock Photos in 2019](https://www.distilagency.com/blog/10-best-stock-photo-websites-2019), and we're back to share a few more fresh resources for free imagery.  ## [The Perfect Graphic Design Portfolio](https://www.distilagency.com/blog/the-perfect-graphic-design-portfolio) Design portfolios are a chance to show off your skills, quality of work, work style and personality… i.e. your BRAND! How do you stand out amongst... ## [5 Essential Things to Consider for Your Website](https://www.distilagency.com/blog/5-essential-things-to-consider-for-your-website) Your website is often one of the first points of contact with your current and potential customers, and depending on your business it can also be... ## [Now Hiring - Junior Social Media Coordinator](https://www.distilagency.com/blog/now-hiring-junior-social-media-coordinator) Do you have a love for social media, is someone who gets the job done and a passion for hospitality? ## [2021 Social Media Image Sizes](https://www.distilagency.com/blog/2021-social-media-image-sizes) This updated article for 2021 gives you the inside scoop on the best dimensions to follow when making posts on Instagram and Facebook. **Includes a...** ## [Buying a Cheap Logo: Pros & Cons](https://www.distilagency.com/blog/buying-a-cheap-logo-pros-and-cons) There are many platforms on the internet now which offer exceptionally cheap logos that you can buy instantly. While cheap and fast logos may sound... ## [Sydney's Best Venues to Celebrate Xmas in 2020](https://www.distilagency.com/blog/sydneys-best-venues-to-celebrate-xmas-in-2020) With the year we've had in 2020, we deserve a little celebration. That's why I've compiled a list of wholesome venues around Sydney that are getting... ## [SDS x The PR Pod: Instagram vs Facebook](https://www.distilagency.com/blog/sds-x-the-pr-pod-instagram-vs-facebook) Naomi Ross from Sydney Design Social sits down with Brooke Burns of The PR Pod to discuss Instagram vs Facebook. How do they differ from each other,... ## [5 Pro Tips to Run a Social Media Competition](https://www.distilagency.com/blog/5-pro-tips-to-run-a-social-media-competition) Social media competitions are a great way to build follower count, increase organic reach and brand visibility and something all brands should... ## [Downloadable 2021 Marketing Calendar](https://www.distilagency.com/blog/2021-marketing-calendar) Let's all agree that 2020 was a bit of a write-off. Now on to bigger and better things, hello 2021! Our marketing calendar is full of key dates,... ## [Instagram Trends for 2021](https://www.distilagency.com/blog/instagram-trends-for-2021) While a New Year won't solve a pandemic, it should be a time to reflect on how as a society we've adapted to a new way of life. ## [Design Asset Checklist for Events](https://www.distilagency.com/blog/design-asset-checklist-for-events) You've put so much work into planning an amazing event - time to let people know about it! We've compiled a list of effective design assets to... ## [5 Reasons to Use Facebook Custom Audiences](https://www.distilagency.com/blog/5-reasons-to-use-custom-audiences) Facebook advertising can get you incredible results if done correctly and your targeting is what will decide if you're successful or not. To avoid... ## [How to Create an Effective Mood Board](https://www.distilagency.com/blog/how-to-create-an-effective-moodboard) A mood board is a necessity for the beginning of every branding project. Enjoy our best tips for creating one! ## [Instagram Alt Text for SEO](https://www.distilagency.com/blog/instagram-alt-text-for-seo) Want to reach a wider audience on Instagram? Delve into Instagram's alt text feature and how it can increase your content's discoverability and... ## [How To Improve Your Facebook Ads Through Better Targeting](https://www.distilagency.com/blog/how-to-improve-your-facebook-ads-through-better-targeting) You've probably experienced some form of Facebook Advertising, either at it's best or worst. Sometimes, Facebook recommends awesome brands similar to... ## [5 Essential Logo Design Tips](https://www.distilagency.com/blog/5-essential-logo-design-tips) Streamline your design process and ensure your logo meets industry standards! Here are 5 essential tips when designing a logo. \*Spoiler alert\* - it's... ## [SEO For Beginners: A Simple Guide](https://www.distilagency.com/blog/seo-for-beginners) Congratulations, this is the first step of many in becoming a master at Search Engine Optimisation (SEO). This beginner's guide to SEO will give you... ## [Why Brand Style Guides Matter](https://www.distilagency.com/blog/why-brand-style-guides-matter) A brand's style guide is just as important as a recipe for an exquisite dish. Put simply, you cannot have one without the other. Here's a look into... ## [The QR Code Comeback](https://www.distilagency.com/blog/the-qr-code-comeback) Think QR codes are dead? Think again. The 'quick response' code has well and truly resurrected. Here's a look into how the QR code is being used in... ## [Intro to Instagram Reels](https://www.distilagency.com/blog/intro-to-instagram-reels) A few weeks ago, Instagram rolled out its latest feature - Instagram Reels. They are a way to create short-form video content very similar to TikTok... ## [How to Make Simple Animations for Social Media](https://www.distilagency.com/blog/simple-animations-for-social-media) Static images and text make up a majority of content on social media sites like Facebook and Instagram. It probably won't come as a surprise to you... ## [COVID Safe Check-in Apps](https://www.distilagency.com/blog/covid-safe-check-in-apps) As part of the NSW Government’s COVID-19 Safety plan, mandatory to all hospitality businesses, venues must record contact details of everyone... ## [10 Best Type Foundries of 2020](https://www.distilagency.com/blog/best-type-foundries-2020) Sick of every font in the Univers? We've compiled a list of 10 of the best type foundries that will bring even more creativity to your work. Prepare... ## [Why You Should Be Using Google My Business](https://www.distilagency.com/blog/why-you-should-be-using-google-my-business) You know that box that appears on the right side when you Google search a business? That's a Google My Business listing - a customisable display of... ## [Creative Instagram Highlight Cover Ideas (+ FREE download)](https://www.distilagency.com/blog/creative-instagram-highlight-cover-ideas) Using Instagram stories to communicate to your audience is an incredibly useful marketing tool. Go one step further and save them to your 'story... ## [2020's Best Tools For Scheduling Content](https://www.distilagency.com/blog/2020s-best-tools-for-scheduling-content) Social media plays an important role in most companies’ marketing strategy and if you know a little bit about it, you will know that the [frequency](https://www.sydneydesignsocial.com/how-to-use-instagram-for-your-business#section3)... ## [5 Tips for an Effective Signup Form](https://www.distilagency.com/blog/5-tips-for-an-effective-signup-form) Ever wonder why your inbox is always full of promo emails? That's because email newsletter is one of the most powerful tools for communication. If... ## [Influencer Marketing on a Budget: Leveraging Micro and Nano Influencers](https://www.distilagency.com/blog/unlocking-the-power-of-ai-marketing-automation-strategies-for-success-0-0) Contra collaborations and paid postings are two different types of influencer marketing campaigns. The main difference between the two is the form of... ## [Disposable Menus: What to Consider](https://www.distilagency.com/blog/disposable-menus-what-to-consider) We've previously shared [6 Tips for Better Menu Design](https://www.distilagency.com/blog/6-tips-on-menu-design), but there's so much more to cover! Before the design process even begins, there are a few... ## [Social Media Advertising Beyond Facebook](https://www.distilagency.com/blog/social-media-advertising-beyond-facebook) As of January 2020, [more than half of the world’s population use the internet](https://www.statista.com/statistics/617136/digital-population-worldwide/) and [3.8 billion](https://wearesocial.com/blog/2020/01/digital-2020-3-8-billion-people-use-social-media) people use social media. You don’t really need to know... ## [5 Glorious (and Free) Google Font Pairings](https://www.distilagency.com/blog/five-glorious-and-free-google-font-pairings) Are you building a website but having a difficult time choosing fonts for all your headings styles and paragraphs? We have complied five of our... ## [Re-Opening Marketing Checklist for Hospitality Venues](https://www.distilagency.com/blog/re-opening-checklist-for-hospitality-venues) As COVID-19 restrictions are relaxing, venues are starting to re-open in each state. Whether you're serving 10 or 50 guests, download our marketing... ## [6 Useful Hacks to Make Your Instagram Story Stand Out](https://www.distilagency.com/blog/6-useful-hacks-to-make-your-instagram-story-stand-out) Think outside the box and make your stories unique with these 6 useful hacks to take your Instagram stories to the next level. ## [2020 Social Media Image Size Cheat Sheet](https://www.distilagency.com/blog/2020-social-media-image-size-cheat-sheet) This updated article for 2021 gives you the inside scoop on the best dimensions to follow when making posts on Instagram and Facebook. **Includes a...** ## [Supporting Sydney Venues with Meal Kits](https://www.distilagency.com/blog/supporting-sydney-venues-with-meal-kits) Want to cook using fresh ingredients, but don't have the willpower to go grocery shopping? We know the feeling. Sydney's best restaurants are... ## [Free Instagram Story Ad Templates](https://www.distilagency.com/blog/free-instagram-story-ad-templates) Instagram has become the most ideal platform for sharing your businesses content in real time. Utilising their marketing tools and running some... ## [Post COVID-19: The Other Side](https://www.distilagency.com/blog/post-covid-19-the-other-side) As restrictions across Australia begin to ease and we enter the next phase of the pandemic, hospitality venues & the teams that work with them, begin... ## [The Ultimate Guide to Zoom Backgrounds](https://www.distilagency.com/blog/the-ultimate-guide-to-zoom-backgrounds) We might be stuck on[Zoom](https://zoom.us/) for a while so next time you're on a work meeting or family catch-up, add a background to make it a bit more exciting!... ## [The SDS Team's Work From Home Tips](https://www.distilagency.com/blog/the-sds-teams-work-from-home-tips) Everyone and their mum is working from home at the moment. The SDS team takes you into their WFH setups and top tips to have a productive day. ## [Become a Star Bartender From Home](https://www.distilagency.com/blog/become-a-star-bartender-from-home) It's uncertain how long hospitality venues will be closed for and it can be difficult to stay engaged and connected with the industry, especially if... ## [Video Content is Here to Stay](https://www.distilagency.com/blog/video-content-is-here-to-stay) As COVID-19 has put the world on hold, the new normal is primarily over video. Whether it’s for work or for catching up with friends, we have... ## [Why TikTok is Exploding During Coronavirus](https://www.distilagency.com/blog/why-tiktok-is-exploding-during-coronavirus) TikTok has been booming in popularity well before the Coronavirus pandemic. However, the social media platform has been experiencing a surge in... ## [The Best Apps to Stay Connected During Isolation](https://www.distilagency.com/blog/the-best-apps-to-stay-connected-during-isolation) Thanks to the virus that must not be named, the government has, much like an angry parent sending their child to their room, ordered us all to stay... ## [Learn to Cook Online With the World's Best Chefs](https://www.distilagency.com/blog/learning-to-cook-online-with-the-worlds-best-chefs) While the hospitality industry has been hit hard with closures, chefs and restaurateurs have needed to adapt and found a new way to stay connected to... ## [Using Tech to Save Hospitality](https://www.distilagency.com/blog/using-tech-to-save-hospitality) With hospitality venues and restaurants finding alternate ways to conduct business during the Coronavirus pandemic, it's more important than ever to... ## [Food Delivery Apps During Coronavirus](https://www.distilagency.com/blog/food-delivery-apps-during-coronavirus) Food delivery platforms have responded with initiatives to help support the hospitality industry and reduce the risk of transmitting COVID-19 while... ## [How To Drink In Style In Isolation](https://www.distilagency.com/blog/how-to-drink-in-style-in-isolation) If you haven’t already lost track of what day of the week it is, iso-life does that to you, you will know that it’s nearly the weekend. Normally you... ## [How Venues Can Adapt to Turbulence](https://www.distilagency.com/blog/how-venues-can-adapt-to-turbulence) The Australian hospitality industry has been shook by the recent temporary closures of all venues across the country as of 23rd March, 2020. ## [Coronavirus Updates & Resources for Hospitality](https://www.distilagency.com/blog/coronavirus-updates-resources-for-hospitality) Due to the most recent developments of the shut down to non-essential services, pubs, clubs, restaurants and cafes have all been ordered to close as... ## [4 Easy Ways to Digitise Your Drawings](https://www.distilagency.com/blog/4-easy-ways-to-digitise-your-drawings) Many artists spend a significant period of time learning not only how to draw, but practicing drawing well. So what happens when you’ve put in the... ## [The Benefits of Being a Dog-Friendly Venue](https://www.distilagency.com/blog/the-benefits-of-being-a-dog-friendly-venue) The abundance of dog-friendly restaurants, bars and cafes have steadily increased in Sydney. Could you be losing out on business by not accommodating... ## [TripAdvisor 101](https://www.distilagency.com/blog/tripadvisor-101) TripAdvisor is best explained as an online guestbook where users share their experiences from holidays, restaurants, bars, beaches and tourist... ## [Refining Your Social Media Video Advertising](https://www.distilagency.com/blog/refining-your-social-media-video-advertising) If you search for social media trends for 2020, the one that stands out across all articles is the popularity of video content. Video has been found... ## [Sydney Mardi Gras 2020: Where to Eat, Drink & Celebrate](https://www.distilagency.com/blog/sydney-mardi-gras-2020-where-to-eat-drink-celebrate) The fabulous Sydney Mardi Gras festival has returned once again with a spectacular calendar of events & parties celebrating LGBTQIA+ pride from 14... ## [Get Started with Instagram Stories Ads](https://www.distilagency.com/blog/get-started-with-instagram-stories-ads) Since launching in August 2016, stories have been widely successful and [according to Instagram](https://business.instagram.com/a/stories-ads?locale=en_GB), 500 million Instagram users are using stories every... ## [How-To: Facebook Donations](https://www.distilagency.com/blog/how-to-facebook-donations) $51.2 million in donations in 13 days. Celeste Barber might already be in the running for Australian of the Year 2020 thanks to her [Australian...](https://www.facebook.com/donate/1010958179269977/) ## [Now Hiring - Senior Graphic Designer](https://www.distilagency.com/blog/senior-graphic-designer-2020) Do you have a love of graphic design, hospitality & digital marketing? You might just be the Senior Graphic Designer we are looking for!  ## [Rain Dance on Crown - $30,000 Raised for Wildlife Victoria](https://www.distilagency.com/blog/rain-dance-on-crown) Last Friday, the crew at 285a Crown Street got together for a [Rain Dance](https://www.facebook.com/donate/2465660660417363/1618987501572390/). Filled with drinks, DJs, dancing & good times, we raised a whopping **$30,000**... ## [How to Successfully Market the Plant-Based Food Trend](https://www.distilagency.com/blog/how-to-successfully-market-the-plant-based-food-trend) The plant-based food trend is clearly here to stay, whether you like it or not! We go through the benefits of introducing plant-based options on your... ## [Now Hiring - Graphic Designer & Digital Content Creator](https://www.distilagency.com/blog/gd-jan-2020) We are a graphic design & social media company who specialise in the hospitality industry, and we are on the hunt for a gun Graphic Designer &... ## [Sydney's Best NYE Parties Under $30](https://www.distilagency.com/blog/sydneys-best-nye-parties-under-30) Unless you’ve lived under a rock for, well your entire life, New Year’s Eve is kind of a big deal in Sydney and people come from far and wide to... ## [Is TikTok Relevant for Hospitality?](https://www.distilagency.com/blog/is-tiktok-relevant-for-hospitality) The talk of the town is TikTok, and if you're wondering why Ke$ha's song from 2009 is making a sudden resurgence, we'll take you through this latest... ## [Using Canva like a (semi) Pro](https://www.distilagency.com/blog/using-canva-like-a-semi-pro) [Canva](https://www.canva.com/) is like the iMovie of the graphic design world - it's super accessible, easy to use and you can create some simple content without having much... ## [Facebook Ad Glossary](https://www.distilagency.com/blog/facebook-ad-glossary) Facebook ads can be tricky to master, and all of the marketing acronyms certainly don’t make it easier. Whether you’re a marketing professional or a... ## [Downloadable 2020 Marketing Calendar](https://www.distilagency.com/blog/2020-marketing-calendar) Back and bigger than ever, our updated 2020 marketing calendar is ready for you to download! ## [Instagram Trends for 2020](https://www.distilagency.com/blog/instagram-trends-for-2020) New Year's resolutions don't always have to be personal - it can be the perfect opportunity for you to refocus key social media messages for your... ## [3 Key Tips for Effective Flatlay Food Photography](https://www.distilagency.com/blog/effective-flatlay-food-photography) If you’ve ever scrolled through Instagram, perused a cookbook or visited a restaurants website for a cheeky sneak peek into their offerings it’s... ## [Facebook - From Hero to Zero?](https://www.distilagency.com/blog/facebook-from-hero-to-zero) 2019 has been a massive year for social media as platforms use smarter algorithms to create better user experience, special events like the FIFA... ## [No Lockouts for (Hot Boy) Summer](https://www.distilagency.com/blog/no-lockouts-for-hot-boy-summer) Partygoers of the Sydney CBD could experience their first summer with no lockout laws in more than five years. ## [Top 5 Hospitality Trends - Planning for 2020](https://www.distilagency.com/blog/top-5-hospitality-trends-planning-for-2020) Before you know it, we'll be ringing in a new decade! What's to come in the future of the hospitality industry? Here's our top 5 picks for the... ## [Creating Insta Moments For Your Venue](https://www.distilagency.com/blog/creating-insta-moments-for-your-venue) Many restaurants are now designing their concepts around being “Instagrammable” to attract and engage more customers, and they are not wrong in doing... ## [5 Hacks To Overcome A Creative Block](https://www.distilagency.com/blog/5-hacks-to-overcome-a-creative-block) Trying to push through a designer’s slump? You’re not alone. There is no statistics behind it, but it just happens. Sometimes it lasts for days,... ## [How to Use Stories to Effectively Market Your Venue](https://www.distilagency.com/blog/how-to-use-stories-to-effectively-market-your-venue) Everyone active on social media has seen the big roll-out of stories – a tool which allows users to share videos, photos or audio that disappear... ## [Is Direct Mail Dead?](https://www.distilagency.com/blog/is-direct-mail-dead) Just as video killed the radio star, EDMs killed direct mail. Or have we all jumped the gun, and direct mail is actually still alive & well?  ## [Pinterest Key Search Words for Graphic Designers](https://www.distilagency.com/blog/pinterest-key-search-words-for-graphic-designers) Whether you are in need of a mood board for a proposal, inspiration for that uninspiring brief or a means of communicating to a client on how much... ## [Food Photography Trends of 2019](https://www.distilagency.com/blog/food-photography-trends-of-2019) When it comes to food photography you want it to look great, perhaps *even better* than it looks in real life. Diners scroll endlessly through social... ## [Boosted Posts vs. Facebook Ads](https://www.distilagency.com/blog/boosted-posts-vs-facebook-ads) Do you want to experiment with paid Facebook marketing but you’re not sure of the right approach for your business? Don't panic, we know the stress! ## [The 'Bowl' Fad and Where to Find the Best One](https://www.distilagency.com/blog/the-bowl-fad) Did you get the memo? Plates are out and bowls are in. ## [6 Things to Take Note of Before Your Official Opening](https://www.distilagency.com/blog/6-things-to-take-note-of-before-your-official-opening) An opening is a big deal. You only get one chance, so it’s important to get it right. ## [Hidden Instagram Likes: Concerns for Businesses & Influencers](https://www.distilagency.com/blog/hidden-instagram-likes) When Instagram first announced they were hiding likes across the platform, I thought the Internet had finally taken a step in the right direction...... ## [6 Easy Tips to Design a Better Menu](https://www.distilagency.com/blog/6-tips-on-menu-design) From road side stalls to Michelin star restaurants, menus are essential to every food establishment. Acting as a bridge between a chef and their... ## [Social Media Platforms for Dummies](https://www.distilagency.com/blog/social-media-platforms-for-dummies) This one's for those of you out there that know the general gist of Social Media but want a bit more understanding of the concept without being... ## [Finding the Perfect Winter Venue in Sydney](https://www.distilagency.com/blog/finding-the-perfect-winter-venue-in-sydney) Summer is overrated... I don’t know if I’m just getting old or if I’ve been on social media for too long (probably both), but I’ve been over ‘bring... ## [The Rise of Low & No Alcohol Options](https://www.distilagency.com/blog/the-rise-of-low-and-no-alcohol-options) The time has come for Dry July, but that's not the only reason low & no alcohol options have been gaining popularity. With 'Generation Sensible'... ## [Top 5 Twists On the Classic Negroni](https://www.distilagency.com/blog/top-5-twists-on-the-classic-negroni) 2019 marks the 100th birthday of the ruby red Italian charmer, the aperitif to put all other aperitifs to shame, the one and only; Negroni. ## [5 Easy Tips to Create an EDM Worth Opening](https://www.distilagency.com/blog/5-easy-tips-to-create-an-edm-worth-opening) First things first, let’s clarify EXACTLY what we mean when we say EDM. In the digital marketing sense, the acronym **EDM** stands for **Electronic Direct...** ## [Australian Hospitality Trade Shows & Conferences 2019-2020](https://www.distilagency.com/blog/hospitality-trade-shows-conferences-2019-2020) Keep up to date on the latest hospitality trends, equipment, services & more at these trade shows & conferences! Here's our list of industry events... ## [The Must-Have Ingredients to Juicy SEO](https://www.distilagency.com/blog/the-must-have-ingredients-to-juicy-seo) This is one delicious SEO strategy you’re going to wanna wrap your hands around. ## [How Instagram is Shaping the Future of Social Media Marketing](https://www.distilagency.com/blog/how-instagram-is-shaping-the-future-of-social-media-marketing) I can’t see my likes…my precious likes. That’s right – Instagram announced a whole lot of exciting new features as part of a wider update at the... ## [What are Facebook's New Fan Badges, and Why Should I Care?](https://www.distilagency.com/blog/facebooks-top-fan-badge) You might not have noticed it, but Facebook have recently (and somewhat quietly) introduced a brand-new feature to the platform, ‘Top Fan’ and... ## [How to Drive Traffic to Your Website Using Social Media](https://www.distilagency.com/blog/how-to-drive-traffic-to-your-website-using-social-media) In 2019, it’s [beneficial for all businesses to be on social media](https://www.sydneydesignsocial.com/blog/benefits-of-social-media), but converting those followers into website browsers, and eventually, customers…... ## [5 Sustainable Practices for Restaurants](https://www.distilagency.com/blog/sustainable-practices-for-restaurants) In the state of today's world, we have been seeing consumers "going green" more and more over the years. Businesses have followed suit, whether as a... ## [Is Snapchat Dead?](https://www.distilagency.com/blog/is-snapchat-dead) Launching in 2011, Snapchat was seemingly an ‘overnight success’ by becoming one of the world’s most popular social media apps. ## [How to Measure Return on Investment on Social Media](https://www.distilagency.com/blog/measure-roi-social-media) Working on getting social media over the line as a key marketing strategy, but your boss or your business partner or the direct marketing guru just... ## [What Do You Meme?](https://www.distilagency.com/blog/what-do-you-meme) If you have been active on social media lately, you’ve probably noticed a trend that everybody is taking part of. From big corporations to small... ## [How to Develop a Landing Page for Social Media that Converts](https://www.distilagency.com/blog/landing-page-for-social-media) The homepage just won’t do when directing traffic to your website on social media. Landing pages are part of your wider marketing strategy, and on... ## [What You Need to Know About Using Pillar Pages for SEO](https://www.distilagency.com/blog/pillar-pages-for-seo) The way you create blog content has changed… again. And it will continue to evolve, but understanding search engine algorithms NOW with help you in... ## [Free Instagram Stories Templates](https://www.distilagency.com/blog/free-instagram-stories-templates) Ready to take your business to the next level this year? If you're not already using Instagram Stories as a key marketing tool, now's the time to... ## [8 Hospitality Podcasts Worth Hitting the Subscribe Button On](https://www.distilagency.com/blog/8-hospitality-podcasts-worth-hitting-the-subscribe-button-on) When it comes to content, podcasts are undoubtedly becoming one of the fastest and more popular channels of communication. Whether due to time... ## [Facebook Ads: Types of Paid Facebook Advertising & How to Use Them](https://www.distilagency.com/blog/facebook-ads-types) You’ve opened up Facebook Ads Manager… Now what? How can you turn a social media advertisement into a business revenue generator? ## [Bars March: Good Times, for a Good Cause](https://www.distilagency.com/blog/bars-march) Sydney-based journalist Amy Cooper created [Bars March](https://www.barsmarch.com/) nine years ago. Today, Australia’s only month-long celebration of bar culture for animal... ## [The Sparkliest Mardi Gras Cocktails in Surry Hills](https://www.distilagency.com/blog/the-sparkliest-mardi-gras-cocktails-in-surry-hills) It's the most FABULOUS time of the year! The 41st Sydney Gay and Lesbian Mardi Gras runs from February 15th til March 3rd this year and we've rounded... ## [Your 2019 Marketing Calendar is Here](https://www.distilagency.com/blog/2019-marketing-calendar) SDS is releasing it's 2019 marketing calendar for you to download and import into Outlook or Mac's Calendar app! Filled with the essential events... ## [Now Hiring - Graphic Designer](https://www.distilagency.com/blog/gd-feb2019-0) Can you understand "#000000 and #FFFFFF and #FF0000 all over?" We now have a Graphic Design position available! ## [Now Hiring - Social Media Manager](https://www.distilagency.com/blog/smm-feb2019) Live & breathe Social Media? Dream in memes? Love eating & drinking at the newest restaurants in town? Join our growing team and work across a large... ## [Now Hiring - Photographer](https://www.distilagency.com/blog/photographer-hire-feb19) Are you a photographer/videographer looking for your next challenge? We're hiring! ## [10 Benefits of Social Media for All Businesses](https://www.distilagency.com/blog/benefits-of-social-media) As a business owner, your brand is most likely on social media in some shape or form. But have you ever stopped to consider why you post? What the... ## [Your Simplified Guide to Creating Customised Reports in Facebook Ads Manager](https://www.distilagency.com/blog/customised-reports-facebook-ads-manager) You’ve got your ads set up, they seem to be generating buzz -- now what? How can you create analytics that show a rounded view of your business’... ##### Distil #### Branding, Design & Digital Marketing - - - - - - - [![Distil_Logo](https://www.distilagency.com/hs-fs/hubfs/DISTIL_Logo.png?width=95&name=DISTIL_Logo.png)](https://www.sydneydesignsocial.com) - © Copyright 2025 ##### Follow us! - - - - ![](https://www.facebook.com/tr?id=203210420347760&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "Organization", "logo" : "https://www.sydneydesignsocial.com/hs-fs/hubfs/Sydney Design Social/Home/logo.png", "url" : "http://www.sydneydesignsocial.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : { "@id" : "http://www.sydneydesignsocial.com/", "name" : "Home" }, "position" : 1 }, { "@type" : "ListItem", "item" : { "@id" : "http://www.sydneydesignsocial.com/services", "name" : "Services" }, "position" : 2 }, { "@type" : "ListItem", "item" : { "@id" : "http://www.sydneydesignsocial.com/work", "name" : "Work" }, "position" : 3 } ] } ```