To drive awareness about the reopening of venue and that the venue is now open for dinner.
To help drive awareness about the venue and dinner offering we launched a competition on social media – Michal’s Shout. The concept was simple – to thank the community for the support over the venue’s first month, Michal (venue manager) wanted to shout someone dinner and give away a $100 venue voucher.
To enter we asked people to follow the page and tag 3 x friends to bring to dinner if you win. This way, we had the opportunity to amplify both reach and engagement.
By naming the competition Michal’s Shout we were able to instantly create a more personal connection between entrants and the venue.
The competition ran for 10 days on Facebook and Instagram.
