Acquisition, Education and Amplification
To create a focused Foodservice program that promotes the inclusion of Australian Mushrooms in Australian cafes.
Scope of works:
• Paid Social Strategy, Creative, Build & Execution
• EDM Strategy, Creative, Build & Execution
• Campaign Amplification
• Community Management
• Social Outreach
• Prize Management
• Surveys & Questionnaires
• Terms & Conditions
• Our paid ads were seen almost 2 million times
• Competition entries exceed KPIs across 2 x competitions
• EDM Open Rate smashed industry standards
• We instagram direct messaged 17.5% of all Australian cafes!
• We amplified the foodservice campaign by introducing a consumer element
• We engaged with both consumers & foodservice, and created a highly targeted & highly engaged database
An influencer campaign was run across TikTok and Instagram, with the aim to generate awareness for National Mushroom Day.
A variety of micro-influencers were chosen based on their following, engagement rate and content style.
Budget for this campaign was small, and the campaign was briefed on a very tight deadline.
Despite these hurdles, we saw positive comments on all influencer posts, and an uptake in website visits and branded hashtag use on the day.