Apollonia is an imagined Sicilian bandits’ drinking den paying homage to the life, love and tragedy of Apollonia Vitelli.
The brain child of self-confessed Godfather fan Jason Williams (Singapore’s 28 Hong Kong Street), the beverage director of House Made Hospitality.
Old-world romance, lively drinking, a dash of the dramatic, and plenty of dark Italian cocktails.
A drinking den to pay homage to the life & tragedy of The Godfather’s Apollonia Vitelli.
Distil developed the visual identity for Apollonia to communicate the experience of the venue – some mystery, some drama, some fun & lots of love. The custom illustrations, logos, fonts & colour palette all follow a dramatic & bold approach.
These bold designs are incorporated in all aspects of the social media strategy. Mysterious animations featuring scenes from The Godfather, striking social media Stories, and a straightforward website all tell the tale of romance & tragedy.