---
title: Goodness Bake Packaging | Design Studio
description: New packaging design for Goodness Bake's products.
---

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# Goodness Bake

### Packaging design

![packaging design distil agency](https://www.distilagency.com/hubfs/Banner2.jpg)

### Goodness Bake - 100% Gluten Free and & 100% flavourful

Distil was engaged to work on the new packaging design for Goodness Bake's range of gluten free products ahead of their launch at Harris Farm Markets around Australia.

### Brief:

Develop a suite of packaging for the Goodness Bake range. Using an existing logo, build upon the provided colour palette, and develop a suite of packaging designed to cut through in an increasingly saturated Gluten Free market.

### Solution:

The colour blue was chosen as the primary brand colour. Colour psychology links blue to honesty & dependability, which are key attributes for a brand in the Gluten Free space.

A secondary palette of pastel hues compliments the blue, and allows easy recognition of the rest of the range.

The packaging utilises a lot of large window space to ensure maximum visibility of product.

### Result:

The product range continues to expand, with new sweets range currently in production.

![packaging and branding](https://www.distilagency.com/hubfs/Colour.jpg)

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