The beating heart of Hinchcliff House, where things are made and people gather. Contemporary Australian cuisine on an Italian blank canvas.
Work
A bustling all-day dining hub.
Brief:
House Made Hospitality wanted the ground floor of Hinchcliff House to be a bustling hub of all-day dining. The brand aimed to reflect the core values of simplicity & sustainability.
A nod to the Italian inspired offering & the in-house mill.
Solution:
Grana – Italian for ‘grain’. A nod to the Italian inspired offering & the in-house mill that produces all the flour for pasta & pasties across Hinchcliff House’s four levels.
The colour palette was inspired by the natural produce that would be used daily at Grana.
Simple, sustainable & locally sourced.
The social media messaging focuses on the abundance of fresh, local ingredients.
