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Hinchcliff House

Hinchcliff House is a wool store that has been revamped into four levels of dining, drinking & events, where warm service melds with the dolce vita.

  Agda Awards
2021 Finalist


Four levels of dining and drinking experiences,
set within a heritage wool store in Sydney’s CBD.


Develop a house of brands that reflect the core values of Hinchcliff House and House Made Hospitality. Humble. Honest. Locally sourced. Sustainable.

Prepare a scope of works covering;

• Naming Development

• Creative Direction
◦ Brand development
◦ Menu design
◦ Artwork direction
◦ Content direction
◦ Marketing

• Digital Strategy
◦ Facebook
◦ Instagram
◦ LinkedIn
◦ Database management
◦ EDM management & sends


Humble. Honest. Locally sourced. Sustainable.


Distil was approached to act as brand, marketing & digital partners.

We ran naming & strategy workshops with the 5 stakeholders, researched other brands locally and internationally, both within the hospitality space & other verticals, to ensure we created branding that would allow Hinchcliff House to become an iconic name in the hospitality scene.

For Hinchcliff House, we chose an earthy colour palette to complement the warm interiors & sandstone walls through the venue, whilst leaving room for stronger colour palettes to be created for Grana, Lana & Apollonia. We wanted them to work together, rather than compete.

We worked alongside AMP Capitals internal Quay Quarter marketing team & their PR agency, ensuring the messaging on Hinchcliff House’s owned assets; Website, Facebook & Instagram accounts, compensated the messaging going out by PR and vice versa.


Earthy colour palette to complement the warm interiors & sandstone walls through the venue.


‘Naomi and her team at Distil are not only professional experts but true business partners.

From the initial effort to get to know our business ethos, values and goals, to the in-depth strategic planning, to the creative excellence, and to the strength of their delivery, Distil provide exceptional end-to-end service.

And the way they conduct their business is phenomenal - the care they show, the promptness of their responses, and their reliability really gives you the feeling they are actually part of our team. They respond well to feedback and constantly challenge our thoughts and (many) directions in a respectful manner, so we land at the best result possible for our business.

I would highly recommend Distil for all your marketing and branding requirements (and even more things you hadn't thought of!). Thanks Naomi, Jess, Shauna and the whole Distil team!’

- Justin Newton
Director at House Made Hospitality