---
title: Event Case Study
description: How we reached 125,000+ people and got 3,000+ event responses for Newtown Hotel's F the Cup event.
---

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# F\*\*k the Cup Case Study

## How we reached 125,000+ people and got 3,000+ event reponses

<https://www.sydneydesignsocial.com/social-media-marketing>

###### Work

<https://www.sydneydesignsocial.com/rockpool-dining-group>

## BRIEF

For the second year, F\*\*k the Cup returned to Newtown Hotel and the goal was to drive awareness of the event and about the anti horse racing community. The venue wanted to take a clear stance against the Melbourne Cup and offer an alternative to people.

![Graphic design services](https://www.distilagency.com/hubfs/71816637_2697741180247233_1954945095958528000_o.jpg)

## STRATEGY

Sydney Design Social created print and digital assets for social media and website. The assets clearly communicated the nature of the event in a playful, non-offensive manner.

The event was promoted on Facebook and Instagram, website, email direct marketing, and internal collateral. The event campaign launched at the end of September, allowing a 6 weeks lead time.

The targeted audience was divided in two segments:

**Existing customers**   
With a strong social media following of close to 20,000 people, a large database and solid website traffic there was ample opportunity to target existing customers.

**Local residents & workers**  
Local residents & workers were targeted via social media advertising.

![Social media marketing strategy](https://www.distilagency.com/hubfs/SDS_Casestudy_Newtown_F_The_Cup_Asset_1-1.gif)

## RESULTS

#### 128,000 people reached

#### 3,015 event responses

#### 4,125 post engagements

![Social media marketing services results](https://www.distilagency.com/hubfs/SDS_Casestudy_Cascade_Asset_3-1.gif)

## Other Projects

##### [![distil nola smokehouse instagram management](https://www.distilagency.com/hubfs/SDS-SOCIAL-MEDIA-TILE-1-4.gif) Branding Social Media Marketing Marketing](https://www.sydneydesignsocial.com/social-media-marketing)

##### [![print design](https://www.distilagency.com/hubfs/SDS-Opera-Bar-Bag-tile.jpg) Branding Print Design Graphic Design GraphicDesign](https://www.sydneydesignsocial.com/print-design)

##### [![graphic design agency in sydney](https://www.distilagency.com/hubfs/SDS-CAMPARI-CASE-STUDY-1.jpg) Branding Campari Group Case Study CaseStudy](https://www.sydneydesignsocial.com/campari-group)

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