Sydney Design Social created print and digital assets for social media and website. The assets clearly communicated the nature of the event in a playful, non-offensive manner.
The event was promoted on Facebook and Instagram, website, email direct marketing, and internal collateral. The event campaign launched at the end of September, allowing a 6 weeks lead time.
The targeted audience was divided in two segments:
With a strong social media following of close to 20,000 people, a large database and solid website traffic there was ample opportunity to target existing customers.
Local residents & workers
Local residents & workers were targeted via social media advertising.