The Carrington

Background

In 2015, The Carrington re-opened its doors with Naomi Ross, Director of Distil, as a co-owner (2015- 2023). The vision was to create a quintessential Aussie pub that stood out in a competitive market. The Carrington was designed to offer not just good food and cold beer, but a unique, dog-friendly atmosphere.

Implementation

Co-Ownership
Leveraged Naomi Ross's expertise in hospitality branding and marketing during her co-ownership of the venue.

Venue Naming
The original pub name; "The Carrington" was re-instated.

Brand Positioning
Positioned The Carrington as an authentic Aussie pub with a modern twist.

Focused on delivering a welcoming atmosphere for both humans and dogs.

Menu Design
Created a menu that featured classic pub dishes made with high-quality ingredients.

Introduced a dog menu, featuring treats and meals specifically designed for canine customers.

Ongoing Marketing Strategies
Utilised social media platforms to promote events, specials, and the unique dog-friendly aspect of the pub.

Engaged with local community groups and pet organisations to foster a loyal customer base.

Hosted events that catered to both pet owners and non-pet owners, ensuring a broad appeal.

Results

Increased Foot Traffic: The Carrington saw a significant increase in foot traffic, particularly from pet owners.

Strong Community Presence: The pub became a beloved local spot, known for its friendly atmosphere and great food – winning Timeout's Dog Friendly Pub of the Year.

Brand Recognition: The unique positioning and consistent marketing efforts resulted in strong brand recognition within the community.

Customer Loyalty: The Carrington built a loyal customer base, with many patrons returning regularly and bringing their pets.