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Hospitality Marketing Blog

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Refining Your Social Media Video Advertising

February 26, 2020 / Tom McParlane  >

If you search for social media trends for 2020, the one that stands out across all articles is the popularity of video content. Video has been found to be more engaging than static images on Facebook and Instagram, with both platforms gearing their layout and features towards stories and easily accessible slip-stream video.

Sydney Mardi Gras 2020: Where to Eat, Drink & Celebrate

February 16, 2020 / Judy Seto  >

The fabulous Sydney Mardi Gras festival has returned once again with a spectacular calendar of events & parties celebrating LGBTQIA+ pride from 14 February til 1 March. We've rounded up the best places to eat & drink, while soaking in the pride festivities. 

Get Started with Instagram Stories Ads

February 10, 2020 / Jessica Spork  >

Since launching in August 2016, stories have been widely successful and according to Instagram, 500 million Instagram users are using stories every day. 200 million users visit at least one business profile every day and one third of the most viewed stories come from business profiles. It doesn’t take a rocket science to understand that stories are an effective marketing tool for businesses.

How-To: Facebook Donations

February 2, 2020 / Tom McParlane  >

$51.2 million in donations in 13 days. Celeste Barber might already be in the running for Australian of the Year 2020 thanks to her Australian bushfire appeal on Facebook this January.