TikTok has emerged into a powerful platform for social media advertising, proving that it is far more than just entertainment for the younger generations. In September 2021, TikTok surpassed 1 billion users, and TikTok ads can now reach an estimated adult audience of 825 million people worldwide.
Should your food or hospitality brand be advertising on TikTok? The answer will depend on the target audience, objective of your business and budget of your campaign. Keep reading to find out!
Designing is a key, but complex, part of marketing. People often try to get by using simple, easy-to-use tools, to avoid investing money and resources into it. Canva is one such platform that has gained immense popularity for letting beginners create graphics, posters, presentations and more, without having to delve into the complicated softwares.
But is it enough?
While Canva can be useful as a basic, inexpensive means of creating marketing and design material yourself, it has its limitations and won’t get you the same results as a graphic designer using industry-standard software.
Let us take you through the differences!
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