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Hospitality Marketing Blog

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Hollie Wornes

Hollie Wornes
Hollie is our results-driven Social Media Co-ordinator. With a background in journalism, Hollie pays careful attention to detail when creating and curating engaging content. She brings high qualities of professionalism to the SDS team and is passionate about improving marketing efforts to ensure our clients get the best results.

Recent Posts

5 Reasons Why Your Website Design & Build Are Important

September 17, 2021 / Hollie Wornes  >

As you look at designing and building a website there are many different things to consider. Not only do you need to consider what impact it has on your customers but it’s important that you consider how it can help your business.  Let’s look at five reasons why it’s so important to design a good website that is suitable for your business!  

Grow your Audience with a Hashtag Strategy

August 18, 2021 / Hollie Wornes  >

Gone are the days when we used hashtags for #every #single #word #in #our #copy (and thank goodness for that!) However, Instagram hashtags are still a useful tool to grow your audience and increase engagement if used correctly. The best way to optimise the hashtag and grow your brand is to implement a hashtag strategy. 

A Guide To Increase Social Media Engagement

July 2, 2021 / Hollie Wornes  >

For businesses with an online presence, social media engagement can be a great way to build on the relationships you have with your customers. Whilst increasing your following is important, the greatest measure of social media success is an engaged audience, not just a big one. Increasing social media engagement can be tricky, so we’ve created a simple guide on how to do it.

Why Your Venue Needs Updated Content

May 25, 2021 / Hollie Wornes  >

We’ve all heard the well-known expression “you eat with your eyes first” and this is certainly true. When something is visually appealing of course you are more inclined to order it. But our team here at Distil have done some research and have found that the old expression is a bit outdated.

Will Apple's New iOS 14.5 Affect Your Hospitality Business?

May 7, 2021 / Hollie Wornes  >

Over the past week, you may have been asked by your Apple device to update to the latest version of iOS 14.5. For social media giants like Facebook and Instagram as well as the majority of business owners, this particular update has been something they’ve feared for months – if not years.

How to Write Effective Copy for Instagram and Facebook

April 27, 2021 / Hollie Wornes  >

At some point, I’m sure you’ve found yourself in the position where you’ve taken the perfect Instagram shot, you’re ready to upload it but have absolutely no idea what to write in the copy, (AKA caption.) So, you’ve gone and selected a simple emoji or two…

Social Media Marketing Terms for Beginners

April 9, 2021 / Hollie Wornes  >

We all know the world of social media can be extremely overwhelming. To make matters worse, it decided to start speaking in its own digital language. A language full of words that have double meanings and acronyms across multiple platforms!