<img height="1" width="1" style="display:none;" alt="" src="https://px.ads.linkedin.com/collect/?pid=2238724&amp;fmt=gif">

Hospitality Marketing Blog

Subscribe to our blog

Jessica Spork

Jessica Spork
Jess is a dynamic and creative Social Media Manager with over 6 years experience in marketing and communication in the hospitality industry, and a master’s degree in public relations. She has worked across over 40 vastly different hospitality brands and prior to joining Sydney Design Social, was the Group Marketing Manager of Sydney based hospitality group, Universal Hotels. Her experience includes marketing a portfolio of well-known restaurants, bars, and pubs in Sydney.

Recent Posts

No Standing (Di)stil

August 2, 2021 / Jessica Spork  >

The Distil team is, along with 5 million other Sydneysiders, currently in week 6 of lockdown with another 4 weeks to go.

I don’t think we’re the only ones being guilty of moving from bed to home office, to the couch and back to bed again (with a few kitchen breaks in between, of course) and it was about time we all got moving.

Is Facebook Still Relevant In 2021?

June 16, 2021 / Jessica Spork  >

Some people may say that Facebook’s heyday is over and look, we’re not going to beat around the bush. Facebook isn't as hyped as it was when it first launched but it’s certainly not dead. In fact, in the last year the platform has shown great relevancy for marketers and we’ve listed 5 reasons why businesses should still use Facebook.

The Best Free SEO Tools in 2021

March 30, 2021 / Jessica Spork  >

SEO is one of those words that marketers like to throw into conversations every now and then. Most of us have an idea of what it means (if not, read our guide), and we know that it’s important, but most of us probably don't know what to do with it.

5 Essential Things to Consider for Your Website

January 19, 2021 / Jessica Spork  >

Your website is often one of the first points of contact with your current and potential customers, and depending on your business it can also be your most important channel.

5 Pro Tips to Run a Social Media Competition

November 24, 2020 / Jessica Spork  >

Social media competitions are a great way to build follower count, increase organic reach and brand visibility and something all brands should consider incorporating in their social media strategy.

5 Reasons to Use Facebook Custom Audiences

October 29, 2020 / Jessica Spork  >

Facebook advertising can get you incredible results if done correctly and your targeting is what will decide if you're successful or not. To avoid wasting both time and money, you want to ensure that you’re targeting people that are interested in your offering and likely to bring you business. 

Intro to Instagram Reels

August 25, 2020 / Jessica Spork  >

A few weeks ago, Instagram rolled out its latest feature - Instagram Reels. They are a way to create short-form video content very similar to TikTok videos. It comes as no surprise that Instagram is trying to mimic TikTok as the app has surged in popularity over the last year (it had the most downloads for any app ever in a quarter in Q1 this year), likely impacting peoples’ behaviour on Instagram.