The year was 2013. With the introduction of the front facing camera, 'Selfies' became a thing. Viral challenges like the Ice Bucket Challenge and the Harlem Shake took off for the first time. We were heading out to new Sydney venues; Baxter Inn, Shady Pines, and Mary's (plus any food truck we could find). The lockout laws hadn’t arrived in Sydney yet. Our drink of choice: the Jagerbomb.
Noticing a gap in the market, Director Naomi Ross launched Sydney Design Social (rebranding to Distil in 2021), a hospitality focussed design & social media agency.