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Hospitality Marketing Blog

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Naomi Ross

Naomi Ross
Naomi is a hospitality digital specialist with more than 15 years experience in branding, concept development, graphic design and digital strategy.   Naomi launched Sydney Design Social in 2013 after identifying a gap in the market for hospitality-focused digital services. She has worked with a number of notable hospitality institutions including Solotel, CUB and Campari as well as more than 100 individual venues.   Previously, she was Group Brand Manager for The Keystone Group, overseeing the brand development, execution and management of multiple venues including Cargo Bar, The Newtown Hotel, The Stables and Sweethearts Rooftop. Naomi also co-owns a pub in Surry Hills, further cementing her commitment and passion for the hospitality industry.

Recent Posts

10 Years of Distil

July 20, 2023 / Naomi Ross  >

The year was 2013. With the introduction of the front facing camera, 'Selfies' became a thing. Viral challenges like the Ice Bucket Challenge and the Harlem Shake took off for the first time. We were heading out to new Sydney venues; Baxter Inn, Shady Pines, and Mary's (plus any food truck we could find). The lockout laws hadn’t arrived in Sydney yet. Our drink of choice: the Jagerbomb.

Noticing a gap in the market, Director Naomi Ross launched Sydney Design Social (rebranding to Distil in 2021), a hospitality focussed design & social media agency.

Exploring Sydney's Vibrant Food and Drink Scene: From Iconic Dishes to Hidden Gems

July 9, 2023 / Naomi Ross  >

Australia is known for its diverse food culture, and Sydney is no exception. As the largest city in Australia, Sydney is home to a thriving food and drink scene that has gained worldwide recognition. In this article, we'll explore the unique aspects of the Sydney food and drink scene and how it compares to the rest of the world.

Maximizing Your Marketing Efforts with Chat GPT

July 2, 2023 / Naomi Ross  >

Written by Chat GPT

Chat GPT, or Generative Pre-trained Transformer 3, is an advanced artificial intelligence language model that has revolutionized the way marketers approach customer engagement. With its powerful natural language processing capabilities, Chat GPT can analyze and understand large amounts of textual data, making it an indispensable tool for marketers looking to streamline their operations and deliver more personalized experiences to their customers.

Unlocking the Power of Design with Retainer Agreements

June 26, 2023 / Naomi Ross  >

As a graphic design agency, we understand the importance of branding and design in creating a strong visual identity for your clients. Whether you're designing a logo, website, or marketing materials, your work helps businesses stand out from their competitors and establish a strong brand identity. In this article, we'll explore the importance of graphic design and branding, as well as the benefits of design retainers.

TikTok Marketing: How to Harness the Power of the Latest Social Media Craze

June 14, 2023 / Naomi Ross  >

In recent years, TikTok has emerged as a powerful marketing tool, with more and more businesses using the platform to reach their target audience. With over one billion active users, TikTok offers businesses an opportunity to connect with a younger demographic in a fun and engaging way. In this article, we'll explore the benefits of TikTok marketing and why it should be a part of your social media strategy.

Influencer Marketing on a Budget: Leveraging Micro and Nano Influencers

June 12, 2023 / Naomi Ross  >

Contra collaborations and paid postings are two different types of influencer marketing campaigns. The main difference between the two is the form of compensation given to the influencer.

From Social Media to Influencer Partnerships: Exploring the Latest Hospitality Marketing Trends

June 9, 2023 / Naomi Ross  >

The world of hospitality marketing is constantly evolving. Today, social media and influencer partnerships are some of the most important tools available to marketers. In this article, we'll explore the latest trends in hospitality marketing, from social media strategies to influencer partnerships.