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Hospitality Marketing Blog

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Best Practices for GIFs and Background Images in EDMs

March 9, 2022 / Shauna Carey  >

Getting GIFs and background images to work and display properly in your email campaign can sometimes cause a headache, even to those with an abundance of experience. So, let us take you through a few tips and tricks that will help make sure your EDM's visual assets appear strong and exactly how you want them. 

5 Ways to Increase Engagement on Your Reels

February 25, 2022 / Rosemary Lilburne-Fini  >

Have you taken the plunge and hit post on your first Reel yet? This new trend seems quite daunting at first, potentially very time consuming and there is always the nagging suspicion that it may be a flop.

If you’re looking to jump in the deep end, we’ve put together some of our top tips to maximise engagement on your reels.

5 Tips to Get The Most Out of Your Content Shoot

February 16, 2022 / Statler Willand  >

In a society where content is king (or queen), it’s important to make sure you’re getting everything you need out of a shoot. There are few things more disappointing than thinking what if or feeling like you missed out on your shoot once it’s done.

TikTok Ads

January 31, 2022 / Abby Tarkunde  >

TikTok has emerged into a powerful platform for social media advertising, proving that it is far more than just entertainment for the younger generations. In September 2021, TikTok surpassed 1 billion users, and TikTok ads can now reach an estimated adult audience of 825 million people worldwide. 

Should your food or hospitality brand be advertising on TikTok? The answer will depend on the target audience, objective of your business and budget of your campaign. Keep reading to find out!

Things You Can't Do On Canva

January 10, 2022 / Maddie Wilson  >

Designing is a key, but complex, part of marketing. People often try to get by using simple, easy-to-use tools, to avoid investing money and resources into it. Canva is one such platform that has gained immense popularity for letting beginners create graphics, posters, presentations and more, without having to delve into the complicated softwares.

But is it enough?

While Canva can be useful as a basic, inexpensive means of creating marketing and design material yourself, it has its limitations and won’t get you the same results as a graphic designer using industry-standard software.

Let us take you through the differences!

Our Favourite Venues of 2021

December 24, 2021 / Abby Tarkunde  >

As we bid adieu to 2021, we want to take a minute and show some appreciation for the vibrant and resilient hospitality industry of Sydney.

It has been a difficult year for businesses, and a lot of venues that opened this year have not got as much recognition and success as they deserve.

So, to end this year on a sweeter note, we’ve listed our favourite restaurants, bars and cafés opened in 2021, and we hope you give them a try!  

A Guide To Developing Your Social Media Content Pillars

December 16, 2021 / Jessica Spork  >

The key to successful social media pages is to ensure that you share varied content that resonates with your audiences. Sounds easy, doesn’t it?