User Generated Content (UGC) refers to a collection of content created online that relates directly to your business, generated by a user or third party other than yourself. There are many benefits of using UGC as part of your digital marketing strategy and many ways to encourage people to generate content for you.
Let's all agree that 2020 was a bit of a write-off. Now on to bigger and better things, hello 2021! Our marketing calendar is full of key dates, perfect for planning your social media strategy.
Back and bigger than ever, our updated 2020 marketing calendar is ready for you to download!
If you’ve ever scrolled through Instagram, perused a cookbook or visited a restaurants website for a cheeky sneak peek into their offerings it’s likely that you’ve seen some flatlay food photography. But what exactly is a ‘flatlay’?
Many restaurants are now designing their concepts around being “Instagrammable” to attract and engage more customers, and they are not wrong in doing so.
Everyone active on social media has seen the big roll-out of stories – a tool which allows users to share videos, photos or audio that disappear after 24 hours. This feature began with Snapchat, gained popularity and has now been adopted on Instagram and Facebook.
When it comes to food photography you want it to look great, perhaps even better than it looks in real life. Diners scroll endlessly through social media, searching for the perfect avo on toast for brunch or over-the-top cocktail to indulge in. So, how can you get your restaurant or bar to stand out from the crowd?
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