Hospitality Marketing Blog

Designing is a key, but complex, part of marketing. People often try to get by using simple, easy-to-use tools, to avoid investing money and resources into it. Canva is one such platform that has gained immense popularity for letting beginners create graphics, posters, presentations and more, without having to delve into the complicated softwares.

But is it enough?

While Canva can be useful as a basic, inexpensive means of creating marketing and design material yourself, it has its limitations and won’t get you the same results as a graphic designer using industry-standard software.

Let us take you through the differences!

 

When searching for design inspiration it’s important to know where the line between inspiration and plagiarism lies. We’ve compiled a list of 5 sources of online inspiration, as well as some important questions to ask if you’re unsure of which side of the line you’re on!

As you look at designing and building a website there are many different things to consider. Not only do you need to consider what impact it has on your customers but it’s important that you consider how it can help your business.  Let’s look at five reasons why it’s so important to design a good website that is suitable for your business!  

Finding free fonts, especially for commercial use (aka open-source fonts) can be a real challenge. There are a lot of free fonts out there, usually for personal use, and these can often be poor quality. We’ve compiled our favourite free font sites for commercial use in 2021. If you’re on a budget, this is the blog for you!

Don't know the difference between serif & sans serif? As a marketer, it's important to know some basic design terms for when you're briefing artwork and requesting revisions. It'll make your life (and your designer's life) easier!

We've previously compiled 10 of the Best Websites for Free Stock Photos in 2019, and we're back to share a few more fresh resources for free imagery.