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Hospitality Marketing Blog

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Refining Your Social Media Video Advertising

February 26, 2020 / Tom McParlane  >

If you search for social media trends for 2020, the one that stands out across all articles is the popularity of video content. Video has been found to be more engaging than static images on Facebook and Instagram, with both platforms gearing their layout and features towards stories and easily accessible slip-stream video.

Facebook Ads: Types of Paid Facebook Advertising & How to Use Them

March 6, 2019 / Sydney Design Social  >

You’ve opened up Facebook Ads Manager… Now what? How can you turn a social media advertisement into a business revenue generator?

10 Benefits of Social Media for All Businesses

January 29, 2019 / Sydney Design Social  >

As a business owner, your brand is most likely on social media in some shape or form. But have you ever stopped to consider why you post? What the outcome is? And how you can benefit, not just personally, but for the integrity and longevity of your brand?

Your Simplified Guide to Creating Customised Reports in Facebook Ads Manager

January 22, 2019 / Sydney Design Social  >

You’ve got your ads set up, they seem to be generating buzz -- now what? How can you create analytics that show a rounded view of your business’ success on Facebook?

4 Facebook Advertising Copy Tips for Conversion

January 16, 2019 / Sydney Design Social  >

Frustrated about that boosted post that didn’t quite achieve your objective? Another campaign with no website visits? There’s several factors to producing a good Facebook ad, but your copy ultimately converts scrollers into buyers.

How to Generate Leads Using Facebook Ads and Email Marketing

January 8, 2019 / Sydney Design Social  >

Facebook ads should always be part of your larger marketing strategy. Singularly, they won’t serve the purpose you’re after: to tell your brand’s story and increase conversions.

Digital Marketing Trends 2019

December 6, 2018 / Sydney Design Social  >

We’re closing in on another year of digital marketing tactics & trends -- so what’s next for your business? With under 4 weeks left of the year, now is the time to batten down the hatches and create a plan that will grow your business further in 2019.