Hospitality Marketing Blog

Some people may say that Facebook’s heyday is over and look, we’re not going to beat around the bush. Facebook isn't as hyped as it was when it first launched but it’s certainly not dead. In fact, in the last year the platform has shown great relevancy for marketers and we’ve listed 5 reasons why businesses should still use Facebook.

At some point, I’m sure you’ve found yourself in the position where you’ve taken the perfect Instagram shot, you’re ready to upload it but have absolutely no idea what to write in the copy, (AKA caption.) So, you’ve gone and selected a simple emoji or two…

Facebook advertising can get you incredible results if done correctly and your targeting is what will decide if you're successful or not. To avoid wasting both time and money, you want to ensure that you’re targeting people that are interested in your offering and likely to bring you business. 

You've probably experienced some form of Facebook Advertising, either at it's best or worst. Sometimes, Facebook recommends awesome brands similar to what you like, or reminds you of something you talked about in private 10 minutes ago with your friends. Other times, you'll get a random ad that makes you say, "why on earth am I getting ads to buy bulk quantities of super glue?"

As of January 2020, more than half of the world’s population use the internet and 3.8 billion people use social media. You don’t really need to know much about marketing to understand that digital marketing, especially social media, is where it’s at.

If you search for social media trends for 2020, the one that stands out across all articles is the popularity of video content. Video has been found to be more engaging than static images on Facebook and Instagram, with both platforms gearing their layout and features towards stories and easily accessible slip-stream video.