Hospitality Marketing Blog

This blog was initially drafted by AI. But without the efforts of our social media manager, it wouldn't be nearly as effective!

Artificial Intelligence (AI) offers marketers powerful tools for enhancing campaigns, understanding audiences, and improving engagement. But without a human steering the ship, things could start sinking really fast. 

AI in social media marketing comes with its own set of dos and don'ts. In this blog post, we'll explore the key considerations for leveraging AI effectively while avoiding potential pitfalls.

In the dynamic world of social media, being ahead of the curve holds utmost importance for marketers and businesses striving to thrive in the expansive digital landscape.

Let's delve into the indispensable trends in social media that demand the attention of every marketer and business before the onset of 2024.

We’re back again with an updated social media image and video size guide for 2023!

Below we have listed the best dimensions to follow when making posts on Meta's social media platforms. As always we’ve included a free downloadable all-in-one guide, so you can refer back to it quickly while designing!

Social media has become an integral part of the customer journey, transforming the way customers interact with businesses and impacting their decision-making process. In this article, we will explain the different touchpoints of the customer journey where social media marketing plays a significant role, and how you can effectively utilize it to benefit your business. 

We’re back again with an updated social media image and video size guide for 2022!

Below we have listed the best dimensions to follow when making posts on various social platforms. As always we’ve included a free downloadable all-in-one guide, so you can refer back to it quickly while designing!

The use of video is undisputedly one of the biggest trends in the digital space and one of the most useful tools in your marketing toolbox. The increase of animated content across the web has been long evident and greatly welcomed with the introductions of stories, reels and Instagram video to compete with the rise of TikTok and the continued success of YouTube.

Gone are the days when we used hashtags for #every #single #word #in #our #copy (and thank goodness for that!) However, Instagram hashtags are still a useful tool to grow your audience and increase engagement if used correctly. The best way to optimise the hashtag and grow your brand is to implement a hashtag strategy.