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Hospitality Marketing Blog

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Refining Your Social Media Video Advertising

February 26, 2020 / Tom McParlane  >

If you search for social media trends for 2020, the one that stands out across all articles is the popularity of video content. Video has been found to be more engaging than static images on Facebook and Instagram, with both platforms gearing their layout and features towards stories and easily accessible slip-stream video.

Get Started with Instagram Stories Ads

February 10, 2020 / Jessica Spork  >

Since launching in August 2016, stories have been widely successful and according to Instagram, 500 million Instagram users are using stories every day. 200 million users visit at least one business profile every day and one third of the most viewed stories come from business profiles. It doesn’t take a rocket science to understand that stories are an effective marketing tool for businesses.

Instagram Trends for 2020

November 19, 2019 / Tom McParlane  >

New Year's resolutions don't always have to be personal - it can be the perfect opportunity for you to refocus key social media messages for your business and find new, innovative ways to reach your audience.

How to Use Stories to Effectively Market Your Venue

October 2, 2019 / Lauren Pong  >

Everyone active on social media has seen the big roll-out of stories – a tool which allows users to share videos, photos or audio that disappear after 24 hours. This feature began with Snapchat, gained popularity and has now been adopted on Instagram and Facebook. 

Free Instagram Stories Templates

March 20, 2019 / Shauna Carey  >

Ready to take your business to the next level this year? If you're not already using Instagram Stories as a key marketing tool, now's the time to start!

10 Benefits of Social Media for All Businesses

January 29, 2019 / Sydney Design Social  >

As a business owner, your brand is most likely on social media in some shape or form. But have you ever stopped to consider why you post? What the outcome is? And how you can benefit, not just personally, but for the integrity and longevity of your brand?

Your Simplified Guide to Creating Customised Reports in Facebook Ads Manager

January 22, 2019 / Sydney Design Social  >

You’ve got your ads set up, they seem to be generating buzz -- now what? How can you create analytics that show a rounded view of your business’ success on Facebook?