Hospitality Marketing Blog

This updated article for 2021 gives you the inside scoop on the best dimensions to follow when making posts on Instagram and Facebook. Includes a free downloadable all-in-one guide, so you can refer back to it quickly while designing!

Instagram has become the most ideal platform for sharing your businesses content in real time. Utilising their marketing tools and running some sponsored stories will help showcase yourself amongst your competitors.

If you search for social media trends for 2020, the one that stands out across all articles is the popularity of video content. Video has been found to be more engaging than static images on Facebook and Instagram, with both platforms gearing their layout and features towards stories and easily accessible slip-stream video.

Since launching in August 2016, stories have been widely successful and according to Instagram, 500 million Instagram users are using stories every day. 200 million users visit at least one business profile every day and one third of the most viewed stories come from business profiles. It doesn’t take a rocket science to understand that stories are an effective marketing tool for businesses.

New Year's resolutions don't always have to be personal - it can be the perfect opportunity for you to refocus key social media messages for your business and find new, innovative ways to reach your audience.

Everyone active on social media has seen the big roll-out of stories – a tool which allows users to share videos, photos or audio that disappear after 24 hours. This feature began with Snapchat, gained popularity and has now been adopted on Instagram and Facebook. 

Ready to take your business to the next level this year? If you're not already using Instagram Stories as a key marketing tool, now's the time to start!