Social media has become an integral part of the customer journey, transforming the way customers interact with businesses and impacting their decision-making process. In this article, we will explain the different touchpoints of the customer journey where social media marketing plays a significant role, and how you can effectively utilize it to benefit your business.
Have you taken the plunge and hit post on your first Reel yet? This new trend seems quite daunting at first, potentially very time consuming and there is always the nagging suspicion that it may be a flop.
If you’re looking to jump in the deep end, we’ve put together some of our top tips to maximise engagement on your reels.
Brands like Wendy’s and Taco Bell have gained much popularity for their brilliant interactions with their followers over the last few years. Similarly, Aussie brands like Coles, Woolies and Vegemite have also amped up their engagements, or community management as us marketers call it, on social media.
Gone are the days when we used hashtags for #every #single #word #in #our #copy (and thank goodness for that!) However, Instagram hashtags are still a useful tool to grow your audience and increase engagement if used correctly. The best way to optimise the hashtag and grow your brand is to implement a hashtag strategy.
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