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Tom McParlane

Tom McParlane

Recent Posts

Instagram Insights Explained

April 14, 2021 / Tom McParlane  >

Instagram Insights can be a bit overwhelming if you're looking at them for the very first time. There's plenty to unpack and learn about your profile - that's if you're looking in the right place of course. 

Beer Sizes Around Australia

March 16, 2021 / Tom McParlane  >

POV: You're at a bar in a foreign state and you're pining for a crisp, cold glass of beer. You approach the bartender with absolute euphoria as you order what you think is a standard size serving of golden goodness, only to receive a strange look from the bartender or perhaps an awkward looking glass.

How to Deal with Negative Reviews

March 2, 2021 / Tom McParlane  >

It's a fact of life that 100% of businesses will undoubtedly receive a negative review online. So how do you respond without taking it personally, but also ensuring future customers see your side of the story?

User Generated Content: What Is it and How to Use It

February 8, 2021 / Tom McParlane  >

User Generated Content (UGC) refers to a collection of content created online that relates directly to your business, generated by a user or third party other than yourself. There are many benefits of using UGC as part of your digital marketing strategy and many ways to encourage people to generate content for you.

Sydney's Best Venues to Celebrate Xmas in 2020

December 9, 2020 / Tom McParlane  >

With the year we've had in 2020, we deserve a little celebration. That's why I've compiled a list of wholesome venues around Sydney that are getting into the Christmas spirit this December to bring some cheer to you good folk at home.

Instagram Trends for 2021

November 9, 2020 / Tom McParlane  >

While a New Year won't solve a pandemic, it should be a time to reflect on how as a society we've adapted to a new way of life.

How To Improve Your Facebook Ads Through Better Targeting

October 6, 2020 / Tom McParlane  >

You've probably experienced some form of Facebook Advertising, either at it's best or worst. Sometimes, Facebook recommends awesome brands similar to what you like, or reminds you of something you talked about in private 10 minutes ago with your friends. Other times, you'll get a random ad that makes you say, "why on earth am I getting ads to buy bulk quantities of super glue?"