Hospitality Marketing Blog

A brand is more than just a name. It is a gut feeling about a product, service or venue. Good branding can help you stand out from your competitors by being memorable and can help foster loyalty. Branding has evolved past just the look of your brand and moved into a new space which is more about what you stand for, how you act and the experiences you provide. It is this solid foundation that can in turn lead to venue success.

TikTok has emerged into a powerful platform for social media advertising, proving that it is far more than just entertainment for the younger generations. In September 2021, TikTok surpassed 1 billion users, and TikTok ads can now reach an estimated adult audience of 825 million people worldwide. 

Should your food or hospitality brand be advertising on TikTok? The answer will depend on the target audience, objective of your business and budget of your campaign. Keep reading to find out!

Some people may say that Facebook’s heyday is over and look, we’re not going to beat around the bush. Facebook isn't as hyped as it was when it first launched but it’s certainly not dead. In fact, in the last year the platform has shown great relevancy for marketers and we’ve listed 5 reasons why businesses should still use Facebook.

Over the past week, you may have been asked by your Apple device to update to the latest version of iOS 14.5. For social media giants like Facebook and Instagram as well as the majority of business owners, this particular update has been something they’ve feared for months – if not years.

Facebook advertising can get you incredible results if done correctly and your targeting is what will decide if you're successful or not. To avoid wasting both time and money, you want to ensure that you’re targeting people that are interested in your offering and likely to bring you business. 

Static images and text make up a majority of content on social media sites like Facebook and Instagram. It probably won't come as a surprise to you that moving content will stand out to your audience and get you noticed!

As of January 2020, more than half of the world’s population use the internet and 3.8 billion people use social media. You don’t really need to know much about marketing to understand that digital marketing, especially social media, is where it’s at.