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Hospitality Marketing Blog

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Choosing a Brand Illustration Style in 4 Steps

July 26, 2021 / Maddie Wilson  >

Using illustrations in branding can add a unique and memorable element to a business' visual identity, and is definitely an aspect you want to consider.

Graphic Design Glossary: Basic Terms for Marketers

May 20, 2021 / Judy Seto  >

Don't know the difference between serif & sans serif? As a marketer, it's important to know some basic design terms for when you're briefing artwork and requesting revisions. It'll make your life (and your designer's life) easier!

Instagram Insights Explained

April 14, 2021 / Tom McParlane  >

Instagram Insights can be a bit overwhelming if you're looking at them for the very first time. There's plenty to unpack and learn about your profile - that's if you're looking in the right place of course. 

Social Media Marketing Terms for Beginners

April 9, 2021 / Hollie Wornes  >

We all know the world of social media can be extremely overwhelming. To make matters worse, it decided to start speaking in its own digital language. A language full of words that have double meanings and acronyms across multiple platforms!

The Best Free SEO Tools in 2021

March 30, 2021 / Jessica Spork  >

SEO is one of those words that marketers like to throw into conversations every now and then. Most of us have an idea of what it means (if not, read our guide), and we know that it’s important, but most of us probably don't know what to do with it.

Buying a Cheap Logo: Pros & Cons

December 16, 2020 / Maddie Wilson  >

There are many platforms on the internet now which offer exceptionally cheap logos that you can buy instantly. While cheap and fast logos may sound appealing, we explore the pros and cons of doing this versus investing in getting a logo professionally designed.

5 Pro Tips to Run a Social Media Competition

November 24, 2020 / Jessica Spork  >

Social media competitions are a great way to build follower count, increase organic reach and brand visibility and something all brands should consider incorporating in their social media strategy.