Just as video killed the radio star, EDMs killed direct mail. Or have we all jumped the gun, and direct mail is actually still alive & well?
Marketers may be shocked to their core to learn that direct mail had a high response rate of 9% in 2018 - the highest number for house lists since the ANA/DMA Response Rate Report started in 2015 & almost double from the previous year.
The report also found that direct mail pulled the highest response rate compared to any other marketing medium - including email, paid search, online display & our beloved social media.
Armed with this undeniable evidence, check out our tips below on everything you need to keep in mind for the perfect direct mail campaign.