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Boosted Posts vs. Facebook Ads

Boosted Posts vs. Facebook Ads

September 4, 2019 / Eleanor Stewart

Do you want to experiment with paid Facebook marketing but you’re not sure of the right approach for your business? Don't panic, we know the stress!

Choosing between boosting a Facebook post or creating a Facebook advertisement can be a complicated decision when you don’t know the difference between the two. 

Using our vast experience in digital marketing, we’ve outlined the major differences between the two below to hopefully help you decide which Social Media advertising strategy is best for you!

What are Boosted Posts?

Boosted Facebook posts are, to put it simply, a Facebook post that has been amplified with the sole intention of reaching a larger audience. Boosting a post pushes the Facebook post out to more, and new, eyes.

Once a post is boosted, it will then become a paid, sponsored Facebook post that automatically appears higher on the News Feed of the selected target audience. It’s highly recommended that a website link is included within the ad to increase website conversions.

One of the great features of the boosting post process is that’s is as easy as clicking one button, which makes it the preferred option for those who may be a little less experienced in digital marketing but still want to dip their toes in the paid Facebook marketing pond!

What are Facebook Ads?

Facebook advertisements are targeted campaigns constructed with clear-cut marketing objectives in mind. These objectives range from; attracting more brand/business page or website visits from Facebook users, promoting individual events or increasing likes or link clicks (both considered engagement) on the post. These are just a few of the specialised marketing goals businesses may have in mind when they determine it’s time to target their audience with a Facebook ad.

Following the final decision of the intended goal, the next step is to determine the audience you want to gear the Facebook campaign towards. There are plenty of advanced targeted options for this determination that are all accessible via Facebook Ads Manager. These options include; hobbies, buying patterns, demographics, age, gender, location, buying patterns, occupation and much more. Once the target audience is selected, budget and duration are set, striking content piece (image/s or video), copy and link are all determined - the Facebook ad is ready to go live!

Audience selection, campaign goals and content options are all elements of Facebook ads that can be adjusted as the ad runs. The options here are endless! It’s all about experimenting to find out what entices the intended audience and creates ROI for the business.

Which of the two is best for you?

Before making this decision, the first step is to ensure your strategic marketing plan is in place and you’ve got a clear understanding of your key goals. These goals will affect which of the two options will be best suited for you.

Want to further promote your Facebook posts? Or ensure these posts are reaching the greatest amount of people within your target audience? Then boosted posts are the best tactic for you. While this method may provide fewer options compared to a Facebook ads, it allows for a fast and mobile-friendly way to maximise customer following.

Looking for an advanced, specific social media advertising strategy to reach a wide audience, draw website traffic and increase sales? Then Facebook advertisements are highly recommended. This method allows for progressive customisation options, extensive audience channelling and call-to-action capabilities.

Do you have a few more unanswered, lingering questions? Get in touch with us today and we'll help to decipher the best paid Facebook marketing strategy for you and your business! 

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