Social media has become an essential part of the hospitality marketing strategy. Potential customers are using platforms like Instagram, TikTok and Facebook to discover new cafes, bars and restaurants and getting a feel for the menu and drinks on offer. Whether you’re posting regularly to stay top of mind or creating a feed that serves as a visual menu, you will need photography and videography that showcases your food, drinks, location and atmosphere.
Looking for content creation in Sydney? See below for Distil’s food and beverage speciality content packages.
So how do I get the content I need?
When you work with a hospitality marketing agency, we will map out the content that you will need to post to your desired frequency on social media platforms. This will be a mix of still photos and videos to suit the various audience behaviours of social media users.
With that plan in place, we provide a quote for a content shoot, outlining the number of hours required for photography and videography. As hospitality experts, we understand how much content can be captured within certain timeframes, with consideration to setting up food and drink shots, moving between areas within your venue and allowing for both photos and videos. As social media experts, we know how to do this efficiently to get the perfect amount of quality content for your investment.
After the shoot is done, we’ll come back to you with still images, eye-catching gifs, short videos and suggested carousels of videos and images that can be used on your feed, in stories, in Reels or TikTok videos and in ads to run across Meta and TikTok. This requires our team to resize content, edit video assets and add audio tracks where necessary.
As we are also a graphic design agency, our team of designers may also use creative graphic design to help tell the story or communicate key messaging at a glance, which is crucial for cut-through on social media.
How long does it take?
That really depends on the frequency of your posting schedule, the size of your venue, the number of dishes and drinks you might want to capture and whether you want to represent the location in both day and night-time shots. We can capture content to fill a social media calendar in as little as 2 hours, however a half day of shooting is more common to create more content in bulk, where seasonality of the menu or location isn’t a consideration.
Will it feature my customers and staff?
People featured in marketing or advertising content are referred to as “talent” and best practice is to ensure that a talent release form is signed to confirm rights and disclaimers of use. If talent is required for content, we may recommend contracting a few professionals who best represent the diversity of your clientele. Professional talent support the quality and efficiency of content creation as they take direction well, allowing the photographer and videographer to get the shots they need. Whilst engaging talent sounds costly, this is not as expensive as it sounds, providing you are not expecting a Hemsworth or two. Your staff are often a major contributor to the success of your venue so featuring their warmth and expertise could be a winning approach. We suggest referring to your employment contract in regards to use as talent.
How do I get started?
Distil offers social media content creation packages for the following options:
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Photography; videography; caption copy for up to 36 feed assets and 36 story assets
(includes Reels/TT video formats) -
Photography; caption copy for up to 36 feed assets and 36 story assets
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Photography; caption copy for up to 24 feed assets and 24 story assets
Contact us for more information on these packages.
Looking for more of a bespoke solution or for social media management support? We can help with that too!
