--- title: 5 Easy Tips to Create an EDM Worth Opening description: "Email marketing is a proven form of advertising that has stood the test of time. \nWe share our tips on how you get people to open your EDMs!" image: https://www.distilagency.com/hubfs/SDS-BLOG-EDM-5.jpg --- [![DISTIL_Logo](https://www.distilagency.com/hubfs/DISTIL_Logo.png)](https://www.sydneydesignsocial.com) - [Services](https://www.distilagency.com/all-services) - [Branding & Creative](https://www.distilagency.com/branding-creative) - [Digital Marketing](https://www.distilagency.com/digital-marketing) - [Partnerships](https://www.distilagency.com/partnerships) - [Work](https://www.distilagency.com/work) - [Blog](https://www.distilagency.com/blog) - [Resources](https://www.distilagency.com/resources) - [TikTok for Business](https://www.distilagency.com/tiktok-guide-for-business) - [Facebook for Business](https://www.distilagency.com/resources/beginners-guide-to-using-facebook-for-businesses) - [Instagram for Business](https://www.distilagency.com/how-to-use-instagram-for-your-business) - [Digital Marketing Guide](https://www.distilagency.com/a-guide-to-digital-marketing-for-hospitality) - [Graphic Design Guide](https://www.distilagency.com/en/resources/graphic-design-for-hospitality) - [Contact](https://www.distilagency.com/contact) [ALL BLOGS](https://www.distilagency.com/blog/) ### 5 Easy Tips to Create an EDM Worth Opening # 5 Easy Tips to Create an EDM Worth Opening First things first, let’s clarify EXACTLY what we mean when we say EDM. In the digital marketing sense, the acronym **EDM** stands for **Electronic Direct Mail**, not to be confused with EDM in the music genre sense, which stands for Electronic Dance Music… Something that we’re sure is important in another industry, but somewhat unimportant (for lack of a better word) in the marketing field we know and love. It’s safe to say that email marketing is a proven form of advertising that has well and truly stood the test of time. However, because of the rise of social media platforms like Facebook, Instagram, Twitter etc, it often gets overlooked and under-utilised. Email marketing is straight-forward way of keeping your audience engaged and interested, generating leads and converting business prospects. ![Phone receiving a new email](https://www.distilagency.com/hs-fs/hubfs/communication-connection-contemporary-261706.jpg?width=4900&name=communication-connection-contemporary-261706.jpg) A simple monthly EDM send to your company/venue/brand’s database is a quick and easy way of making sure that engaged audience is aware you’re still around. Imagine it like a monthly call to that great aunt that you might not want to speak with every day (y’know, time consuming) but enjoy touching base with to hear the run-down of recent life events. That’s all your audience want too, a reminder your brand still exists! If you’ve been dedicating more and more resources to social media recently and aren’t seeing the results you anticipated, take a step back and give good ole’ reliable email marketing a red-hot go! ## **To help you get started, check out our 5 easy tips below:**   ## **1. Use an attention-grabbing subject line** Subject lines need to quickly grab your recipient’s attention. Keep it brief, keep it unique, stay away from over-used words and clichés and try to present your audience with a hook that will pique their interest enough to open the email to find more.  ## **2. Utilise imagery** Copy is great, and obviously essential in order to get main messages across, but don’t underestimate the cut-through of a great, high-quality image! Photos draw the eye instantly and provide interest and intrigue. Leading with an image (EDM header for example) is a top-notch idea to encourage readers to dive into the juicy content in the rest of the email. ## **3. Insert multiple links** In a nutshell; hyperlink EVERYTHING. Title? Link it. Word within a paragraph? Link it. Image? Link it. Call to action button? 110% link it. The more links you include, the more opportunities you are giving the user to visit your website. ## **4. Keep it short** Edit your EDMs with diligence. Long-winded emails with excessive (and unnecessary copy) will kill your readers’ interest. Cut the text down by half, stick to the point and keep it casual. ## **5. Have a crystal-clear call to action**  Tell your readers exactly what you expect them to do next, beating around the bush and being somewhat ambiguous is absolutely not welcome in email marketing, hit them with that command and leave the ball in their court i.e. BOOK NOW, SEE MENU, [SUBSCRIBE TO OUR BLOG](https://www.distilagency.com/newsletter-sign-up?hsCtaTracking=b12e331e-6b95-4d0f-84b1-92447056b5a8%7Ce319fd46-2a0c-4f57-83a3-616dd1fb3586) (see what we did there?) [![Subscribe to our Blog](https://no-cache.hubspot.com/cta/default/4606896/b12e331e-6b95-4d0f-84b1-92447056b5a8.png)](https://cta-redirect.hubspot.com/cta/redirect/4606896/b12e331e-6b95-4d0f-84b1-92447056b5a8) 20/06/2019 ![Eleanor Stewart](https://www.distilagency.com/hubfs/ES-web-1.jpg) [Eleanor Stewart](https://www.distilagency.com/blog/author/eleanor-stewart) Post Tags [Marketing](https://www.distilagency.com/blog/tag/marketing), [Digital Marketing](https://www.distilagency.com/blog/tag/digital-marketing), [EDM](https://www.distilagency.com/blog/tag/edm) ### Categories - [Social Media Marketing (82)](https://www.distilagency.com/blog/tag/social-media-marketing) - [Digital Marketing (78)](https://www.distilagency.com/blog/tag/digital-marketing) - [Social Media (55)](https://www.distilagency.com/blog/tag/social-media) - [Instagram (45)](https://www.distilagency.com/blog/tag/instagram) - [Graphic Design (44)](https://www.distilagency.com/blog/tag/graphic-design) ### Featured Reads ![ Featured Post Image ](https://www.distilagency.com/hubfs/Marketing_Calendar_BlogBanner_V1-1.jpg) ### [2025 Marketing Calendar](https://www.distilagency.com/blog/2025-marketing-calendar) ![A GIF of a pair of hands holding a restaurant menu, moving back and forth. ](https://www.distilagency.com/hubfs/DISTIL_BLOG_Banner_Menu_Design.gif) ### [Elevate Your Brand: Menu Design and Branding Strategies for the Food, Beverage, and QSR Industries](https://www.distilagency.com/blog/elevate-your-brand-menu-design-and-branding-strategies-for-the-food-beverage-and-qsr-industries) ![ Featured Post Image ](https://www.distilagency.com/hubfs/DISTIL_Open_House_Blog_Banner.jpg) ### [Introducing Distil Open House](https://www.distilagency.com/blog/distil-open-house) ### Archive - [March 2020 (8)](https://www.distilagency.com/blog/archive/2020/03) - [April 2020 (7)](https://www.distilagency.com/blog/archive/2020/04) - [February 2019 (6)](https://www.distilagency.com/blog/archive/2019/02) - [October 2018 (5)](https://www.distilagency.com/blog/archive/2018/10) - [January 2019 (5)](https://www.distilagency.com/blog/archive/2019/01) - [May 2019 (5)](https://www.distilagency.com/blog/archive/2019/05) - [October 2019 (5)](https://www.distilagency.com/blog/archive/2019/10) - [May 2020 (5)](https://www.distilagency.com/blog/archive/2020/05) - [June 2020 (5)](https://www.distilagency.com/blog/archive/2020/06) - [November 2020 (5)](https://www.distilagency.com/blog/archive/2020/11) - [July 2021 (5)](https://www.distilagency.com/blog/archive/2021/07) - [September 2021 (5)](https://www.distilagency.com/blog/archive/2021/09) - [December 2021 (5)](https://www.distilagency.com/blog/archive/2021/12) - [August 2018 (4)](https://www.distilagency.com/blog/archive/2018/08) - [March 2019 (4)](https://www.distilagency.com/blog/archive/2019/03) - [June 2019 (4)](https://www.distilagency.com/blog/archive/2019/06) - [August 2019 (4)](https://www.distilagency.com/blog/archive/2019/08) - [September 2019 (4)](https://www.distilagency.com/blog/archive/2019/09) - [November 2019 (4)](https://www.distilagency.com/blog/archive/2019/11) - [December 2019 (4)](https://www.distilagency.com/blog/archive/2019/12) - [January 2020 (4)](https://www.distilagency.com/blog/archive/2020/01) - [February 2020 (4)](https://www.distilagency.com/blog/archive/2020/02) - [July 2020 (4)](https://www.distilagency.com/blog/archive/2020/07) - [August 2020 (4)](https://www.distilagency.com/blog/archive/2020/08) - [September 2020 (4)](https://www.distilagency.com/blog/archive/2020/09) - [October 2020 (4)](https://www.distilagency.com/blog/archive/2020/10) - [January 2021 (4)](https://www.distilagency.com/blog/archive/2021/01) - [February 2021 (4)](https://www.distilagency.com/blog/archive/2021/02) - [March 2021 (4)](https://www.distilagency.com/blog/archive/2021/03) - [April 2021 (4)](https://www.distilagency.com/blog/archive/2021/04) - [May 2021 (4)](https://www.distilagency.com/blog/archive/2021/05) - [October 2021 (4)](https://www.distilagency.com/blog/archive/2021/10) - [April 2022 (4)](https://www.distilagency.com/blog/archive/2022/04) - [March 2023 (4)](https://www.distilagency.com/blog/archive/2023/03) - [June 2023 (4)](https://www.distilagency.com/blog/archive/2023/06) - [November 2018 (3)](https://www.distilagency.com/blog/archive/2018/11) - [December 2018 (3)](https://www.distilagency.com/blog/archive/2018/12) - [April 2019 (3)](https://www.distilagency.com/blog/archive/2019/04) - [July 2019 (3)](https://www.distilagency.com/blog/archive/2019/07) - [August 2021 (3)](https://www.distilagency.com/blog/archive/2021/08) - [November 2021 (3)](https://www.distilagency.com/blog/archive/2021/11) - [July 2023 (3)](https://www.distilagency.com/blog/archive/2023/07) - [April 2024 (3)](https://www.distilagency.com/blog/archive/2024/04) - [July 2024 (3)](https://www.distilagency.com/blog/archive/2024/07) - [September 2018 (2)](https://www.distilagency.com/blog/archive/2018/09) - [December 2020 (2)](https://www.distilagency.com/blog/archive/2020/12) - [January 2022 (2)](https://www.distilagency.com/blog/archive/2022/01) - [February 2022 (2)](https://www.distilagency.com/blog/archive/2022/02) - [March 2022 (2)](https://www.distilagency.com/blog/archive/2022/03) - [May 2022 (2)](https://www.distilagency.com/blog/archive/2022/05) - [May 2023 (2)](https://www.distilagency.com/blog/archive/2023/05) - [September 2023 (2)](https://www.distilagency.com/blog/archive/2023/09) - [October 2023 (2)](https://www.distilagency.com/blog/archive/2023/10) - [December 2023 (2)](https://www.distilagency.com/blog/archive/2023/12) - [March 2024 (2)](https://www.distilagency.com/blog/archive/2024/03) - [June 2021 (1)](https://www.distilagency.com/blog/archive/2021/06) - [August 2022 (1)](https://www.distilagency.com/blog/archive/2022/08) - [September 2022 (1)](https://www.distilagency.com/blog/archive/2022/09) - [December 2022 (1)](https://www.distilagency.com/blog/archive/2022/12) - [January 2023 (1)](https://www.distilagency.com/blog/archive/2023/01) - [August 2023 (1)](https://www.distilagency.com/blog/archive/2023/08) - [November 2023 (1)](https://www.distilagency.com/blog/archive/2023/11) - [January 2024 (1)](https://www.distilagency.com/blog/archive/2024/01) - [February 2024 (1)](https://www.distilagency.com/blog/archive/2024/02) - [June 2024 (1)](https://www.distilagency.com/blog/archive/2024/06) - [August 2024 (1)](https://www.distilagency.com/blog/archive/2024/08) - [November 2024 (1)](https://www.distilagency.com/blog/archive/2024/11) See all ### Subscribe to our blog ##### Distil #### Branding, Design & Digital Marketing - - - - - - - [![Distil_Logo](https://www.distilagency.com/hs-fs/hubfs/DISTIL_Logo.png?width=95&name=DISTIL_Logo.png)](https://www.sydneydesignsocial.com) - © Copyright 2025 ##### Follow us! - - - - ![](https://www.facebook.com/tr?id=203210420347760&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Eleanor Stewart", "url" : "https://www.distilagency.com/blog/author/eleanor-stewart" }, "dateModified" : "2021-02-10T06:21:25.506Z", "datePublished" : "2019-06-20T00:09:28.000Z", "headline" : "5 Easy Tips to Create an EDM Worth Opening", "image" : [ "https://www.distilagency.com/hubfs/SDS-BLOG-EDM-5.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.distilagency.com/blog/5-easy-tips-to-create-an-edm-worth-opening", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.distilagency.com/hubfs/Distil_Logo_Wordmark_Primary_Black-2.png" }, "name" : "Distil Agency" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "logo" : "https://www.sydneydesignsocial.com/hs-fs/hubfs/Sydney Design Social/Home/logo.png", "url" : "http://www.sydneydesignsocial.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : { "@id" : "http://www.sydneydesignsocial.com/", "name" : "Home" }, "position" : 1 }, { "@type" : "ListItem", "item" : { "@id" : "http://www.sydneydesignsocial.com/services", "name" : "Services" }, "position" : 2 }, { "@type" : "ListItem", "item" : { "@id" : "http://www.sydneydesignsocial.com/work", "name" : "Work" }, "position" : 3 } ] } ```