---
title: Free Instagram Story Ad Templates
description: Free Instagram Sponsored Story Ad templates available for download. Utilise this digital marketing tool to feature your business on social media.
image: https://www.distilagency.com/hubfs/SDS-BLOG-FREE-STORY-ADS-2.jpg
---

[![DISTIL_Logo](https://www.distilagency.com/hubfs/DISTIL_Logo.png)](https://www.sydneydesignsocial.com)

- [Services](https://www.distilagency.com/all-services) 
    - [Branding & Creative](https://www.distilagency.com/branding-creative)
    - [Digital Marketing](https://www.distilagency.com/digital-marketing)
    - [Partnerships](https://www.distilagency.com/partnerships)
- [Work](https://www.distilagency.com/work)
- [Blog](https://www.distilagency.com/blog)
- [Resources](https://www.distilagency.com/resources) 
    - [TikTok for Business](https://www.distilagency.com/tiktok-guide-for-business)
    - [Facebook for Business](https://www.distilagency.com/resources/beginners-guide-to-using-facebook-for-businesses)
    - [Instagram for Business](https://www.distilagency.com/how-to-use-instagram-for-your-business)
    - [Digital Marketing Guide](https://www.distilagency.com/a-guide-to-digital-marketing-for-hospitality)
    - [Graphic Design Guide](https://www.distilagency.com/en/resources/graphic-design-for-hospitality)
- [Contact](https://www.distilagency.com/contact)

[ALL BLOGS](https://www.distilagency.com/blog/)

### Free Instagram Story Ad Templates

<https://www.distilagency.com/blog/post-covid-19-the-other-side> <https://www.distilagency.com/blog/supporting-sydney-venues-with-meal-kits>

# Free Instagram Story Ad Templates

Instagram has become the most ideal platform for sharing your businesses content in real time. Utilising their marketing tools and running some sponsored stories will help showcase yourself amongst your competitors.

## Difference Between Regular Stories and Sponsored Stories

However, unlike regular Instagram stories, an ad comes with a few points of difference. The most important being the space you must leave above and below your content. No text or images should run 176px into the top or 226px below your story. The area left in the top is for your logo, business account name and timeline to run and the area left below is for your CTA and link (Learn More, Sign Up etc.) There are sources that recommend 250px above and 250px below as the margin but this is just precautionary guidelines and not set in stone rules.  

![SDS-FREE-STORY-ADS](https://www.distilagency.com/hs-fs/hubfs/SDS-FREE-STORY-ADS.jpg?width=671&name=SDS-FREE-STORY-ADS.jpg)

We've curated three examples in our downloadable pack to help you maximise your presence on this social media platform. Before you hit the download link, you will need to have access to Adobe Photoshop to customise these templates to suit your businesses marketing goals. 

 

## How to Use Your Free Instagram Story Ad Templates

To insert your brands images and colours:

1. Double-click on the paper icon in the bottom right corner on the “Insert Image Here” layer.![Instagram story templates](https://www.distilagency.com/hs-fs/hubfs/Screen-Shot-2020-03-27-at-3.17.17-pm.jpg?width=503&name=Screen-Shot-2020-03-27-at-3.17.17-pm.jpg)
2. A new tab window will pop up, drag and drop your image in and resize.![instagram story templates](https://www.distilagency.com/hs-fs/hubfs/Screen%20Shot%202020-03-27%20at%203.22.27%20pm.png?width=501&name=Screen%20Shot%202020-03-27%20at%203.22.27%20pm.png)
3. Go to file to “SAVE” and your image will be automatically saved over the layer on the template file or hold down “command + S” on your keyboard.
4. Close the tab after saving and return to find your image loaded like the below. To change the colour of the background, double click on the same paper icon on the layer that says "Change Colour Here".  
   ![instagram story templates](https://www.distilagency.com/hs-fs/hubfs/Screen%20Shot%202020-03-27%20at%203.23.28%20pm.png?width=501&name=Screen%20Shot%202020-03-27%20at%203.23.28%20pm.png)
5. A new tab will open. Double-click on the square icon and choose your colour in the colour picker window. We recommend going for a colour that is within your image and complementary. Once you have picked your colour, click OK, save your layer file and close.  
   ![free templates](https://www.distilagency.com/hs-fs/hubfs/Screen-Shot-2020-03-27-at-3.25.42-pm.jpg?width=501&name=Screen-Shot-2020-03-27-at-3.25.42-pm.jpg)![photoshop instagram story templates](https://www.distilagency.com/hs-fs/hubfs/Screen%20Shot%202020-03-27%20at%203.25.58%20pm.png?width=501&name=Screen%20Shot%202020-03-27%20at%203.25.58%20pm.png)

To update the text:

1. Download and install the these two fonts that are included in your zip file, **Avenir** and **Thomas Mag Light Italic.**
2. Select the text layers you would like to change, editable text layers have the 'T' symbol and or say "Insert Offer Here". You are welcome to also use your own fonts and colours. Keep in mind the visibility of your text over the top of your images. ![instagram story marketing](https://www.distilagency.com/hs-fs/hubfs/Screen%20Shot%202020-03-27%20at%203.26.33%20pm.png?width=501&name=Screen%20Shot%202020-03-27%20at%203.26.33%20pm.png)

Remember to replace instances of 'your logo here' with your business logo or name.

## [![Download Instagram Story Ad Templates](https://no-cache.hubspot.com/cta/default/4606896/4622c381-de99-432a-b502-0667acc9c7c7.png)](https://cta-redirect.hubspot.com/cta/redirect/4606896/4622c381-de99-432a-b502-0667acc9c7c7)

[![Subscribe to our Blog](https://no-cache.hubspot.com/cta/default/4606896/b12e331e-6b95-4d0f-84b1-92447056b5a8.png)](https://cta-redirect.hubspot.com/cta/redirect/4606896/b12e331e-6b95-4d0f-84b1-92447056b5a8)

7/05/2020

![Shauna Carey](https://www.distilagency.com/hubfs/JAP02168_2.jpg) 

[Shauna Carey](https://www.distilagency.com/blog/author/shauna-carey)

Post Tags

[Instagram Stories](https://www.distilagency.com/blog/tag/instagram-stories), [Instagram](https://www.distilagency.com/blog/tag/instagram), [Digital Marketing](https://www.distilagency.com/blog/tag/digital-marketing), [Social Media Marketing](https://www.distilagency.com/blog/tag/social-media-marketing), [Social Media](https://www.distilagency.com/blog/tag/social-media), [Graphic Design](https://www.distilagency.com/blog/tag/graphic-design), [Design Tools](https://www.distilagency.com/blog/tag/design-tools)

### Categories

- [Social Media Marketing (82)](https://www.distilagency.com/blog/tag/social-media-marketing)
- [Digital Marketing (78)](https://www.distilagency.com/blog/tag/digital-marketing)
- [Social Media (55)](https://www.distilagency.com/blog/tag/social-media)
- [Instagram (45)](https://www.distilagency.com/blog/tag/instagram)
- [Graphic Design (44)](https://www.distilagency.com/blog/tag/graphic-design)

### Featured Reads

![ Featured Post Image ](https://www.distilagency.com/hubfs/Marketing_Calendar_BlogBanner_V1-1.jpg)

### [2025 Marketing Calendar](https://www.distilagency.com/blog/2025-marketing-calendar)

![A GIF of a pair of hands holding a restaurant menu, moving back and forth.  ](https://www.distilagency.com/hubfs/DISTIL_BLOG_Banner_Menu_Design.gif)

### [Elevate Your Brand: Menu Design and Branding Strategies for the Food, Beverage, and QSR Industries](https://www.distilagency.com/blog/elevate-your-brand-menu-design-and-branding-strategies-for-the-food-beverage-and-qsr-industries)

![ Featured Post Image ](https://www.distilagency.com/hubfs/DISTIL_Open_House_Blog_Banner.jpg)

### [Introducing Distil Open House](https://www.distilagency.com/blog/distil-open-house)

### Archive

- [March 2020 (8)](https://www.distilagency.com/blog/archive/2020/03)
- [April 2020 (7)](https://www.distilagency.com/blog/archive/2020/04)
- [February 2019 (6)](https://www.distilagency.com/blog/archive/2019/02)
- [October 2018 (5)](https://www.distilagency.com/blog/archive/2018/10)
- [January 2019 (5)](https://www.distilagency.com/blog/archive/2019/01)
- [May 2019 (5)](https://www.distilagency.com/blog/archive/2019/05)
- [October 2019 (5)](https://www.distilagency.com/blog/archive/2019/10)
- [May 2020 (5)](https://www.distilagency.com/blog/archive/2020/05)
- [June 2020 (5)](https://www.distilagency.com/blog/archive/2020/06)
- [November 2020 (5)](https://www.distilagency.com/blog/archive/2020/11)
- [July 2021 (5)](https://www.distilagency.com/blog/archive/2021/07)
- [September 2021 (5)](https://www.distilagency.com/blog/archive/2021/09)
- [December 2021 (5)](https://www.distilagency.com/blog/archive/2021/12)
- [August 2018 (4)](https://www.distilagency.com/blog/archive/2018/08)
- [March 2019 (4)](https://www.distilagency.com/blog/archive/2019/03)
- [June 2019 (4)](https://www.distilagency.com/blog/archive/2019/06)
- [August 2019 (4)](https://www.distilagency.com/blog/archive/2019/08)
- [September 2019 (4)](https://www.distilagency.com/blog/archive/2019/09)
- [November 2019 (4)](https://www.distilagency.com/blog/archive/2019/11)
- [December 2019 (4)](https://www.distilagency.com/blog/archive/2019/12)
- [January 2020 (4)](https://www.distilagency.com/blog/archive/2020/01)
- [February 2020 (4)](https://www.distilagency.com/blog/archive/2020/02)
- [July 2020 (4)](https://www.distilagency.com/blog/archive/2020/07)
- [August 2020 (4)](https://www.distilagency.com/blog/archive/2020/08)
- [September 2020 (4)](https://www.distilagency.com/blog/archive/2020/09)
- [October 2020 (4)](https://www.distilagency.com/blog/archive/2020/10)
- [January 2021 (4)](https://www.distilagency.com/blog/archive/2021/01)
- [February 2021 (4)](https://www.distilagency.com/blog/archive/2021/02)
- [March 2021 (4)](https://www.distilagency.com/blog/archive/2021/03)
- [April 2021 (4)](https://www.distilagency.com/blog/archive/2021/04)
- [May 2021 (4)](https://www.distilagency.com/blog/archive/2021/05)
- [October 2021 (4)](https://www.distilagency.com/blog/archive/2021/10)
- [April 2022 (4)](https://www.distilagency.com/blog/archive/2022/04)
- [March 2023 (4)](https://www.distilagency.com/blog/archive/2023/03)
- [June 2023 (4)](https://www.distilagency.com/blog/archive/2023/06)
- [November 2018 (3)](https://www.distilagency.com/blog/archive/2018/11)
- [December 2018 (3)](https://www.distilagency.com/blog/archive/2018/12)
- [April 2019 (3)](https://www.distilagency.com/blog/archive/2019/04)
- [July 2019 (3)](https://www.distilagency.com/blog/archive/2019/07)
- [August 2021 (3)](https://www.distilagency.com/blog/archive/2021/08)
- [November 2021 (3)](https://www.distilagency.com/blog/archive/2021/11)
- [July 2023 (3)](https://www.distilagency.com/blog/archive/2023/07)
- [April 2024 (3)](https://www.distilagency.com/blog/archive/2024/04)
- [July 2024 (3)](https://www.distilagency.com/blog/archive/2024/07)
- [September 2018 (2)](https://www.distilagency.com/blog/archive/2018/09)
- [December 2020 (2)](https://www.distilagency.com/blog/archive/2020/12)
- [January 2022 (2)](https://www.distilagency.com/blog/archive/2022/01)
- [February 2022 (2)](https://www.distilagency.com/blog/archive/2022/02)
- [March 2022 (2)](https://www.distilagency.com/blog/archive/2022/03)
- [May 2022 (2)](https://www.distilagency.com/blog/archive/2022/05)
- [May 2023 (2)](https://www.distilagency.com/blog/archive/2023/05)
- [September 2023 (2)](https://www.distilagency.com/blog/archive/2023/09)
- [October 2023 (2)](https://www.distilagency.com/blog/archive/2023/10)
- [December 2023 (2)](https://www.distilagency.com/blog/archive/2023/12)
- [March 2024 (2)](https://www.distilagency.com/blog/archive/2024/03)
- [June 2021 (1)](https://www.distilagency.com/blog/archive/2021/06)
- [August 2022 (1)](https://www.distilagency.com/blog/archive/2022/08)
- [September 2022 (1)](https://www.distilagency.com/blog/archive/2022/09)
- [December 2022 (1)](https://www.distilagency.com/blog/archive/2022/12)
- [January 2023 (1)](https://www.distilagency.com/blog/archive/2023/01)
- [August 2023 (1)](https://www.distilagency.com/blog/archive/2023/08)
- [November 2023 (1)](https://www.distilagency.com/blog/archive/2023/11)
- [January 2024 (1)](https://www.distilagency.com/blog/archive/2024/01)
- [February 2024 (1)](https://www.distilagency.com/blog/archive/2024/02)
- [June 2024 (1)](https://www.distilagency.com/blog/archive/2024/06)
- [August 2024 (1)](https://www.distilagency.com/blog/archive/2024/08)
- [November 2024 (1)](https://www.distilagency.com/blog/archive/2024/11)

See all

### Subscribe to our blog

##### Distil

#### Branding, Design & Digital Marketing

- <https://www.facebook.com/sydneydesignsocial/>
- <https://www.instagram.com/syddesignsocial/>
- <https://www.pinterest.com.au/syddesignsocial>
- <https://twitter.com/syddesignsocial>
- <https://www.linkedin.com/company/sydney-design-social/>
- <https://www.tiktok.com/@distilagency>

- [![Distil_Logo](https://www.distilagency.com/hs-fs/hubfs/DISTIL_Logo.png?width=95&name=DISTIL_Logo.png)](https://www.sydneydesignsocial.com)
- © Copyright 2025

##### Follow us!

- <https://www.facebook.com/distilagency>
- <https://www.instagram.com/distilagency>
- <https://www.linkedin.com/company/distilagency>
- <https://www.tiktok.com/@distilagency>

![](https://www.facebook.com/tr?id=203210420347760&ev=PageView&noscript=1)

```json
{
  "@context" : "https://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Shauna Carey",
    "url" : "https://www.distilagency.com/blog/author/shauna-carey"
  },
  "dateModified" : "2024-07-25T10:37:03.030Z",
  "datePublished" : "2020-05-07T10:38:00.000Z",
  "headline" : "Free Instagram Story Ad Templates",
  "image" : [ "https://www.distilagency.com/hubfs/SDS-BLOG-FREE-STORY-ADS-2.jpg" ],
  "mainEntityOfPage" : {
    "@id" : "https://www.distilagency.com/blog/free-instagram-story-ad-templates",
    "@type" : "WebPage"
  },
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "url" : "https://www.distilagency.com/hubfs/Distil_Logo_Wordmark_Primary_Black-2.png"
    },
    "name" : "Distil Agency"
  }
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "Organization",
  "logo" : "https://www.sydneydesignsocial.com/hs-fs/hubfs/Sydney Design Social/Home/logo.png",
  "url" : "http://www.sydneydesignsocial.com/"
}
```

```json
{
  "@context" : "https://schema.org",
  "@type" : "BreadcrumbList",
  "itemListElement" : [ {
    "@type" : "ListItem",
    "item" : {
      "@id" : "http://www.sydneydesignsocial.com/",
      "name" : "Home"
    },
    "position" : 1
  }, {
    "@type" : "ListItem",
    "item" : {
      "@id" : "http://www.sydneydesignsocial.com/services",
      "name" : "Services"
    },
    "position" : 2
  }, {
    "@type" : "ListItem",
    "item" : {
      "@id" : "http://www.sydneydesignsocial.com/work",
      "name" : "Work"
    },
    "position" : 3
  } ]
}
```