--- title: Is Facebook Still Relevant In 2021? description: Is Facebook's heyday over? Here are 5 reasons as to why businesses should still use Facebook in 2021. image: https://www.distilagency.com/hubfs/SDS_Blog_FB_Relevant_in_Aus_Banner.jpg --- [![DISTIL_Logo](https://www.distilagency.com/hubfs/DISTIL_Logo.png)](https://www.sydneydesignsocial.com) - [Services](https://www.distilagency.com/all-services) - [Branding & Creative](https://www.distilagency.com/branding-creative) - [Digital Marketing](https://www.distilagency.com/digital-marketing) - [Partnerships](https://www.distilagency.com/partnerships) - [Work](https://www.distilagency.com/work) - [Blog](https://www.distilagency.com/blog) - [Resources](https://www.distilagency.com/resources) - [TikTok for Business](https://www.distilagency.com/tiktok-guide-for-business) - [Facebook for Business](https://www.distilagency.com/resources/beginners-guide-to-using-facebook-for-businesses) - [Instagram for Business](https://www.distilagency.com/how-to-use-instagram-for-your-business) - [Digital Marketing Guide](https://www.distilagency.com/a-guide-to-digital-marketing-for-hospitality) - [Graphic Design Guide](https://www.distilagency.com/en/resources/graphic-design-for-hospitality) - [Contact](https://www.distilagency.com/contact) [ALL BLOGS](https://www.distilagency.com/blog/) ### Is Facebook Still Relevant In 2021? # Is Facebook Still Relevant In 2021? Some people may say that Facebook’s heyday is over and look, we’re not going to beat around the bush. Facebook isn't as hyped as it was when it first launched but it’s certainly **not dead**. In fact, in the last year the platform has shown great relevancy for marketers and we’ve listed 5 reasons why businesses should still use Facebook. 1. ## Number of users Facebook is, and has for long been, the **biggest** social media network in the world. By the end of 2020, Facebook had around [2.8 billion monthly active users](https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/) and more than 1.82 million people active every day. In comparison to the 1 billion monthly users on Instagram and just shy of 1 billion on TikTok, it’s hard to deny its relevancy. In Australia, Facebook has around [16 million](https://www.socialmedianews.com.au/social-media-statistics-australia-january-2020/) monthly users which means that close to half the country’s population are using it. ![SDS_Blog_Facebook_Relevancy_2021](https://www.distilagency.com/hs-fs/hubfs/SDS_Blog_FB_Relevant_in_Aus_Tile_1.gif?width=800&name=SDS_Blog_FB_Relevant_in_Aus_Tile_1.gif) 1. ## Demographic In addition to the sheer number of people that use Facebook, it is also used by people of **all ages**. TikTok is known for being popular amongst a younger audience (around [40% are 16-24](https://www.omnicoreagency.com/tiktok-statistics/)) and Instagram tends to lean towards a younger audience as well (25-34 is the biggest age group). To contrary belief that Facebook has been overtaken by the more senior population, they are in fact [the smallest demographic](https://blog.hootsuite.com/facebook-demographics/#:~:text=1.%20Facebook%20has%20more%20than%202.74%20billion%20monthly%20active%20users&text=On%20a%20daily%20basis%2C%20there,million%20people%20active%20on%20Facebook) on Facebook. It is however the most popular social media platform among *older* people. People of different ages certainly use Facebook differently, but they do use it and your insights allow you to take your audience into consideration when creating your content. ![SDS_Blog_FB_Relevancy_2021_social_media_agency](https://www.distilagency.com/hs-fs/hubfs/SDS_Blog_FB_Relevant_in_Aus_Tile_2.gif?width=800&name=SDS_Blog_FB_Relevant_in_Aus_Tile_2.gif) 1. ## How it’s used Before discounting Facebook, it’s important that you consider *how* it is being used in comparison to other networks. Instagram for example is a visual extension of your brand, your copy is positioned below the image and it’s all about stories. TikTok is all about videos and music and often uses minimal text. Facebook on the other hand positions your copy at the **top** of the post and as such, it’s easier for someone scrolling through the feed to read it. We also know that a lot of people use Facebook to read news or to find information about events so we would argue that it’s more **informative** than the others. Just as people are programmed to go to Instagram to look at pictures of your business' offering, people know to go to Facebook to find information. 1. ## Facebook ads I don’t think one can argue Facebook’s case without mentioning Facebook ads - the gift to all marketers. Evidence shows that others share this opinion as Facebook’s ad revenue was up by [22% in 2020](https://investor.fb.com/investor-news/press-release-details/2020/Facebook-Reports-Third-Quarter-2020-Results/default.aspx). At the end of last year, forecasts were suggesting this growth would remain steady in 2021 but with the recent [iOS 14.5 update](https://www.distilagency.com/blog/will-apple-ios-14.5-affect-your-hospitality-business), I am not so sure these predictions are accurate and we'll just have to wait and see. Social media ads are great to reach new and existing customers, are relatively easy to use, can deliver good results with small budgets, and are cheap if you compare to more traditional forms of advertising. In addition, Facebook ads offer detailed targeting options allowing you to, for example, target a local audience, people that have upcoming birthdays, have certain interests, and so on. The retargeting tools on Facebook advertising have been widely popular but these have unfortunately been affected by the iOS 14.5 rollout. That being said, not everyone has updated to this software and/or opted out yet, so retargeting can still worth considering for the time being. Moreover, Facebook ads are displayed on Instagram (in case you didn’t know, Facebook owns Instagram) and on what they call “audience networks”, meaning your ad may appear in apps or on other websites. These placements will help you capture an even wider audience. 1. ## Digital presence Your digital presence refers to your business' **visibility** online and it’s crucial for a business to have a strong digital presence to help with brand awareness, reach new customers, engage with your audiences and drive growth. Whilst your digital presence isn’t limited to Facebook, the network can be useful in reaching an audience that you wouldn’t otherwise reach and amplifying your messaging. As long as you are sharing content in line with your brand, it certainly won’t hurt to have a Facebook page. To sum it up - yes, there are other networks available but using one doesn’t mean you can’t use other ones. Most people are using more than one network and also use them in vastly different ways. I probably wouldn’t recommend anyone to *just* use Facebook as you’d be missing out on opportunities but the same can be said about Facebook, why not use the opportunity to strengthen your brand? Don’t give up on Facebook quite yet! [![Subscribe to our Blog](https://no-cache.hubspot.com/cta/default/4606896/b12e331e-6b95-4d0f-84b1-92447056b5a8.png)](https://cta-redirect.hubspot.com/cta/redirect/4606896/b12e331e-6b95-4d0f-84b1-92447056b5a8) Looking for more digital marketing and social media news, trends & resources? Click the button above to subscribe to our blog! 15/06/2021 ![Jessica Spork](https://www.distilagency.com/hubfs/J-Brodd-1.jpg) [Jessica Spork](https://www.distilagency.com/blog/author/jessica-spork) Post Tags [Digital Marketing](https://www.distilagency.com/blog/tag/digital-marketing), [Facebook](https://www.distilagency.com/blog/tag/facebook), [Digital Advertising](https://www.distilagency.com/blog/tag/digital-advertising), [Social Media Marketing](https://www.distilagency.com/blog/tag/social-media-marketing), [Social Media](https://www.distilagency.com/blog/tag/social-media), [Facebook Ads](https://www.distilagency.com/blog/tag/facebook-ads), [Facebook Marketing](https://www.distilagency.com/blog/tag/facebook-marketing) ### Categories - [Social Media Marketing (82)](https://www.distilagency.com/blog/tag/social-media-marketing) - [Digital Marketing (78)](https://www.distilagency.com/blog/tag/digital-marketing) - [Social Media (55)](https://www.distilagency.com/blog/tag/social-media) - [Instagram (45)](https://www.distilagency.com/blog/tag/instagram) - [Graphic Design (44)](https://www.distilagency.com/blog/tag/graphic-design) ### Featured Reads ![ Featured Post Image ](https://www.distilagency.com/hubfs/Marketing_Calendar_BlogBanner_V1-1.jpg) ### [2025 Marketing Calendar](https://www.distilagency.com/blog/2025-marketing-calendar) ![A GIF of a pair of hands holding a restaurant menu, moving back and forth. ](https://www.distilagency.com/hubfs/DISTIL_BLOG_Banner_Menu_Design.gif) ### [Elevate Your Brand: Menu Design and Branding Strategies for the Food, Beverage, and QSR Industries](https://www.distilagency.com/blog/elevate-your-brand-menu-design-and-branding-strategies-for-the-food-beverage-and-qsr-industries) ![ Featured Post Image ](https://www.distilagency.com/hubfs/DISTIL_Open_House_Blog_Banner.jpg) ### [Introducing Distil Open House](https://www.distilagency.com/blog/distil-open-house) ### Archive - [March 2020 (8)](https://www.distilagency.com/blog/archive/2020/03) - [April 2020 (7)](https://www.distilagency.com/blog/archive/2020/04) - [February 2019 (6)](https://www.distilagency.com/blog/archive/2019/02) - [October 2018 (5)](https://www.distilagency.com/blog/archive/2018/10) - [January 2019 (5)](https://www.distilagency.com/blog/archive/2019/01) - [May 2019 (5)](https://www.distilagency.com/blog/archive/2019/05) - [October 2019 (5)](https://www.distilagency.com/blog/archive/2019/10) - [May 2020 (5)](https://www.distilagency.com/blog/archive/2020/05) - [June 2020 (5)](https://www.distilagency.com/blog/archive/2020/06) - [November 2020 (5)](https://www.distilagency.com/blog/archive/2020/11) - [July 2021 (5)](https://www.distilagency.com/blog/archive/2021/07) - [September 2021 (5)](https://www.distilagency.com/blog/archive/2021/09) - [December 2021 (5)](https://www.distilagency.com/blog/archive/2021/12) - [August 2018 (4)](https://www.distilagency.com/blog/archive/2018/08) - [March 2019 (4)](https://www.distilagency.com/blog/archive/2019/03) - [June 2019 (4)](https://www.distilagency.com/blog/archive/2019/06) - [August 2019 (4)](https://www.distilagency.com/blog/archive/2019/08) - [September 2019 (4)](https://www.distilagency.com/blog/archive/2019/09) - [November 2019 (4)](https://www.distilagency.com/blog/archive/2019/11) - [December 2019 (4)](https://www.distilagency.com/blog/archive/2019/12) - [January 2020 (4)](https://www.distilagency.com/blog/archive/2020/01) - [February 2020 (4)](https://www.distilagency.com/blog/archive/2020/02) - [July 2020 (4)](https://www.distilagency.com/blog/archive/2020/07) - [August 2020 (4)](https://www.distilagency.com/blog/archive/2020/08) - [September 2020 (4)](https://www.distilagency.com/blog/archive/2020/09) - [October 2020 (4)](https://www.distilagency.com/blog/archive/2020/10) - [January 2021 (4)](https://www.distilagency.com/blog/archive/2021/01) - [February 2021 (4)](https://www.distilagency.com/blog/archive/2021/02) - [March 2021 (4)](https://www.distilagency.com/blog/archive/2021/03) - [April 2021 (4)](https://www.distilagency.com/blog/archive/2021/04) - [May 2021 (4)](https://www.distilagency.com/blog/archive/2021/05) - [October 2021 (4)](https://www.distilagency.com/blog/archive/2021/10) - [April 2022 (4)](https://www.distilagency.com/blog/archive/2022/04) - [March 2023 (4)](https://www.distilagency.com/blog/archive/2023/03) - [June 2023 (4)](https://www.distilagency.com/blog/archive/2023/06) - [November 2018 (3)](https://www.distilagency.com/blog/archive/2018/11) - [December 2018 (3)](https://www.distilagency.com/blog/archive/2018/12) - [April 2019 (3)](https://www.distilagency.com/blog/archive/2019/04) - [July 2019 (3)](https://www.distilagency.com/blog/archive/2019/07) - [August 2021 (3)](https://www.distilagency.com/blog/archive/2021/08) - [November 2021 (3)](https://www.distilagency.com/blog/archive/2021/11) - [July 2023 (3)](https://www.distilagency.com/blog/archive/2023/07) - [April 2024 (3)](https://www.distilagency.com/blog/archive/2024/04) - [July 2024 (3)](https://www.distilagency.com/blog/archive/2024/07) - [September 2018 (2)](https://www.distilagency.com/blog/archive/2018/09) - [December 2020 (2)](https://www.distilagency.com/blog/archive/2020/12) - [January 2022 (2)](https://www.distilagency.com/blog/archive/2022/01) - [February 2022 (2)](https://www.distilagency.com/blog/archive/2022/02) - [March 2022 (2)](https://www.distilagency.com/blog/archive/2022/03) - [May 2022 (2)](https://www.distilagency.com/blog/archive/2022/05) - [May 2023 (2)](https://www.distilagency.com/blog/archive/2023/05) - [September 2023 (2)](https://www.distilagency.com/blog/archive/2023/09) - [October 2023 (2)](https://www.distilagency.com/blog/archive/2023/10) - [December 2023 (2)](https://www.distilagency.com/blog/archive/2023/12) - [March 2024 (2)](https://www.distilagency.com/blog/archive/2024/03) - [June 2021 (1)](https://www.distilagency.com/blog/archive/2021/06) - [August 2022 (1)](https://www.distilagency.com/blog/archive/2022/08) - [September 2022 (1)](https://www.distilagency.com/blog/archive/2022/09) - [December 2022 (1)](https://www.distilagency.com/blog/archive/2022/12) - [January 2023 (1)](https://www.distilagency.com/blog/archive/2023/01) - [August 2023 (1)](https://www.distilagency.com/blog/archive/2023/08) - [November 2023 (1)](https://www.distilagency.com/blog/archive/2023/11) - [January 2024 (1)](https://www.distilagency.com/blog/archive/2024/01) - [February 2024 (1)](https://www.distilagency.com/blog/archive/2024/02) - [June 2024 (1)](https://www.distilagency.com/blog/archive/2024/06) - [August 2024 (1)](https://www.distilagency.com/blog/archive/2024/08) - [November 2024 (1)](https://www.distilagency.com/blog/archive/2024/11) See all ### Subscribe to our blog ##### Distil #### Branding, Design & Digital Marketing - - - - - - - [![Distil_Logo](https://www.distilagency.com/hs-fs/hubfs/DISTIL_Logo.png?width=95&name=DISTIL_Logo.png)](https://www.sydneydesignsocial.com) - © Copyright 2025 ##### Follow us! - - - - ![](https://www.facebook.com/tr?id=203210420347760&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Jessica Spork", "url" : "https://www.distilagency.com/blog/author/jessica-spork" }, "dateModified" : "2024-09-09T03:12:58.453Z", "datePublished" : "2021-06-15T17:49:00.000Z", "headline" : "Is Facebook Still Relevant In 2021?", "image" : [ "https://www.distilagency.com/hubfs/SDS_Blog_FB_Relevant_in_Aus_Banner.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.distilagency.com/blog/is-facebook-still-relevant-in-2021", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.distilagency.com/hubfs/Distil_Logo_Wordmark_Primary_Black-2.png" }, "name" : "Distil Agency" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "logo" : "https://www.sydneydesignsocial.com/hs-fs/hubfs/Sydney Design Social/Home/logo.png", "url" : "http://www.sydneydesignsocial.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : { "@id" : "http://www.sydneydesignsocial.com/", "name" : "Home" }, "position" : 1 }, { "@type" : "ListItem", "item" : { "@id" : "http://www.sydneydesignsocial.com/services", "name" : "Services" }, "position" : 2 }, { "@type" : "ListItem", "item" : { "@id" : "http://www.sydneydesignsocial.com/work", "name" : "Work" }, "position" : 3 } ] } ```