--- title: Choosing a Brand Illustration Style in 4 Steps description: We've created a step-by-step guide on how to choose the best brand Illustration for your buisness image: https://www.distilagency.com/hubfs/SDS_Blog_Brand_Illustrations_Banner.gif --- [![DISTIL_Logo](https://www.distilagency.com/hubfs/DISTIL_Logo.png)](https://www.sydneydesignsocial.com) - [Services](https://www.distilagency.com/all-services) - [Branding & Creative](https://www.distilagency.com/branding-creative) - [Digital Marketing](https://www.distilagency.com/digital-marketing) - [Partnerships](https://www.distilagency.com/partnerships) - [Work](https://www.distilagency.com/work) - [Blog](https://www.distilagency.com/blog) - [Resources](https://www.distilagency.com/resources) - [TikTok for Business](https://www.distilagency.com/tiktok-guide-for-business) - [Facebook for Business](https://www.distilagency.com/resources/beginners-guide-to-using-facebook-for-businesses) - [Instagram for Business](https://www.distilagency.com/how-to-use-instagram-for-your-business) - [Digital Marketing Guide](https://www.distilagency.com/a-guide-to-digital-marketing-for-hospitality) - [Graphic Design Guide](https://www.distilagency.com/en/resources/graphic-design-for-hospitality) - [Contact](https://www.distilagency.com/contact) [ALL BLOGS](https://www.distilagency.com/blog/) ### Choosing a Brand Illustration Style in 4 Steps # Choosing a Brand Illustration Style in 4 Steps Using illustrations in branding can add a unique and memorable element to a business' visual identity, and is definitely an aspect you want to consider. With so many different illustration styles out there, how do you decide on just one direction? We break down the process in 4 easy steps to get you started!   ### 1. Think about your Brand, Audience and Competitors The first thing to consider when deciding upon a brand illustration style is whether it is suitable for the brand and it's audience. If the brand has a large focus on heritage and tradition, then a modern, abstract style wouldn't serve to convey these themes. Similarly, if the audience is a bunch of blokey, middle-aged tradies, then a cute, childish style wouldn't speak to them either! It is also helpful to have a look at your competitors and whether or not they use an illustration style. You may find one of your closest competitors uses a particular style, which would cancel out using the same one yourself. ### 2. Research different Illustration styles and mediums Once you have an solid idea of the brand, audience and competitors, you'll want to start researching your options. Your means of achieving a particular illustration style may differ here - are you competent producing custom illustrations yourself? Will you be purchasing a range of suitable graphics from stock sites? Are you willing to hire an illustrator who is an expert in your chosen illustration style? All of these things should be considered as you assess your options. A good place to explore different illustration styles is [Pinterest](http://www.pinterest.com). Some of the illustration styles you might come across could be; ![Illustration_Styles-1](https://www.distilagency.com/hs-fs/hubfs/Illustration_Styles-1.jpg?width=1080&name=Illustration_Styles-1.jpg) By looking at different styles of illustration that other people have done, you can find inspiration and learn about the processes used to create them. There are many different processes and mediums an illustrator might use to achieve a desired effect. These might include; ![Illustration_Mediums](https://www.distilagency.com/hs-fs/hubfs/Illustration_Mediums.jpg?width=1080&name=Illustration_Mediums.jpg) All artists approach illustrations in different ways and have their own distinct styles. Due to this, less people developing your brand illustrations would mean the more consistent the style would be. You may even want to develop a completely new, unique illustration style! ### 3. Create a Moodboard Once you've explored the many different illustration styles that are out there, it's time to narrow it down. Create a mood board for each different direction you may be considering ([Pinterest](http://www.pinterest.com) is a great platform for this). We recommend about 10 images in each style so you can see a range of different illustrations together. It might benefit to see how they look with the brand logo and colours, too. ### 4. Choose a Direction It's time to decide! If you're having trouble, ask some different people from your target market what they prefer and why. You may want to develop a set range of illustrations to be used, or open up the scope a bit more so that you can use any illustration you want in the chosen style.   There are countless ways you can achieve your desired illustration direction, which is why illustrations as part of a brand help make them so unique and memorable! The art is your oyster.   **Subscribe to our blog** to keep updated on other helpful articles! [![Subscribe to our Blog](https://no-cache.hubspot.com/cta/default/4606896/b12e331e-6b95-4d0f-84b1-92447056b5a8.png)](https://cta-redirect.hubspot.com/cta/redirect/4606896/b12e331e-6b95-4d0f-84b1-92447056b5a8) 26/07/2021 ![Maddie Wilson](https://www.distilagency.com/hubfs/M-Wilson-1.jpg) [Maddie Wilson](https://www.distilagency.com/blog/author/maddie-wilson) Post Tags [Design](https://www.distilagency.com/blog/tag/design), [Marketing](https://www.distilagency.com/blog/tag/marketing), [Graphic Design](https://www.distilagency.com/blog/tag/graphic-design), [Branding](https://www.distilagency.com/blog/tag/branding), [Design Tools](https://www.distilagency.com/blog/tag/design-tools), [Illustration](https://www.distilagency.com/blog/tag/illustration), [Logo Design](https://www.distilagency.com/blog/tag/logo-design) ### Categories - [Social Media Marketing (82)](https://www.distilagency.com/blog/tag/social-media-marketing) - [Digital Marketing (78)](https://www.distilagency.com/blog/tag/digital-marketing) - [Social Media (55)](https://www.distilagency.com/blog/tag/social-media) - [Instagram (45)](https://www.distilagency.com/blog/tag/instagram) - [Graphic Design (44)](https://www.distilagency.com/blog/tag/graphic-design) ### Featured Reads ![ Featured Post Image ](https://www.distilagency.com/hubfs/Marketing_Calendar_BlogBanner_V1-1.jpg) ### [2025 Marketing Calendar](https://www.distilagency.com/blog/2025-marketing-calendar) ![A GIF of a pair of hands holding a restaurant menu, moving back and forth. ](https://www.distilagency.com/hubfs/DISTIL_BLOG_Banner_Menu_Design.gif) ### [Elevate Your Brand: Menu Design and Branding Strategies for the Food, Beverage, and QSR Industries](https://www.distilagency.com/blog/elevate-your-brand-menu-design-and-branding-strategies-for-the-food-beverage-and-qsr-industries) ![ Featured Post Image ](https://www.distilagency.com/hubfs/DISTIL_Open_House_Blog_Banner.jpg) ### [Introducing Distil Open House](https://www.distilagency.com/blog/distil-open-house) ### Archive - [March 2020 (8)](https://www.distilagency.com/blog/archive/2020/03) - [April 2020 (7)](https://www.distilagency.com/blog/archive/2020/04) - [February 2019 (6)](https://www.distilagency.com/blog/archive/2019/02) - [October 2018 (5)](https://www.distilagency.com/blog/archive/2018/10) - [January 2019 (5)](https://www.distilagency.com/blog/archive/2019/01) - [May 2019 (5)](https://www.distilagency.com/blog/archive/2019/05) - [October 2019 (5)](https://www.distilagency.com/blog/archive/2019/10) - [May 2020 (5)](https://www.distilagency.com/blog/archive/2020/05) - [June 2020 (5)](https://www.distilagency.com/blog/archive/2020/06) - [November 2020 (5)](https://www.distilagency.com/blog/archive/2020/11) - [July 2021 (5)](https://www.distilagency.com/blog/archive/2021/07) - [September 2021 (5)](https://www.distilagency.com/blog/archive/2021/09) - [December 2021 (5)](https://www.distilagency.com/blog/archive/2021/12) - [August 2018 (4)](https://www.distilagency.com/blog/archive/2018/08) - [March 2019 (4)](https://www.distilagency.com/blog/archive/2019/03) - [June 2019 (4)](https://www.distilagency.com/blog/archive/2019/06) - [August 2019 (4)](https://www.distilagency.com/blog/archive/2019/08) - [September 2019 (4)](https://www.distilagency.com/blog/archive/2019/09) - [November 2019 (4)](https://www.distilagency.com/blog/archive/2019/11) - [December 2019 (4)](https://www.distilagency.com/blog/archive/2019/12) - [January 2020 (4)](https://www.distilagency.com/blog/archive/2020/01) - [February 2020 (4)](https://www.distilagency.com/blog/archive/2020/02) - [July 2020 (4)](https://www.distilagency.com/blog/archive/2020/07) - [August 2020 (4)](https://www.distilagency.com/blog/archive/2020/08) - [September 2020 (4)](https://www.distilagency.com/blog/archive/2020/09) - [October 2020 (4)](https://www.distilagency.com/blog/archive/2020/10) - [January 2021 (4)](https://www.distilagency.com/blog/archive/2021/01) - [February 2021 (4)](https://www.distilagency.com/blog/archive/2021/02) - [March 2021 (4)](https://www.distilagency.com/blog/archive/2021/03) - [April 2021 (4)](https://www.distilagency.com/blog/archive/2021/04) - [May 2021 (4)](https://www.distilagency.com/blog/archive/2021/05) - [October 2021 (4)](https://www.distilagency.com/blog/archive/2021/10) - [April 2022 (4)](https://www.distilagency.com/blog/archive/2022/04) - [March 2023 (4)](https://www.distilagency.com/blog/archive/2023/03) - [June 2023 (4)](https://www.distilagency.com/blog/archive/2023/06) - [November 2018 (3)](https://www.distilagency.com/blog/archive/2018/11) - [December 2018 (3)](https://www.distilagency.com/blog/archive/2018/12) - [April 2019 (3)](https://www.distilagency.com/blog/archive/2019/04) - [July 2019 (3)](https://www.distilagency.com/blog/archive/2019/07) - [August 2021 (3)](https://www.distilagency.com/blog/archive/2021/08) - [November 2021 (3)](https://www.distilagency.com/blog/archive/2021/11) - [July 2023 (3)](https://www.distilagency.com/blog/archive/2023/07) - [April 2024 (3)](https://www.distilagency.com/blog/archive/2024/04) - [July 2024 (3)](https://www.distilagency.com/blog/archive/2024/07) - [September 2018 (2)](https://www.distilagency.com/blog/archive/2018/09) - [December 2020 (2)](https://www.distilagency.com/blog/archive/2020/12) - [January 2022 (2)](https://www.distilagency.com/blog/archive/2022/01) - [February 2022 (2)](https://www.distilagency.com/blog/archive/2022/02) - [March 2022 (2)](https://www.distilagency.com/blog/archive/2022/03) - [May 2022 (2)](https://www.distilagency.com/blog/archive/2022/05) - [May 2023 (2)](https://www.distilagency.com/blog/archive/2023/05) - [September 2023 (2)](https://www.distilagency.com/blog/archive/2023/09) - [October 2023 (2)](https://www.distilagency.com/blog/archive/2023/10) - [December 2023 (2)](https://www.distilagency.com/blog/archive/2023/12) - [March 2024 (2)](https://www.distilagency.com/blog/archive/2024/03) - [June 2021 (1)](https://www.distilagency.com/blog/archive/2021/06) - [August 2022 (1)](https://www.distilagency.com/blog/archive/2022/08) - [September 2022 (1)](https://www.distilagency.com/blog/archive/2022/09) - [December 2022 (1)](https://www.distilagency.com/blog/archive/2022/12) - [January 2023 (1)](https://www.distilagency.com/blog/archive/2023/01) - [August 2023 (1)](https://www.distilagency.com/blog/archive/2023/08) - [November 2023 (1)](https://www.distilagency.com/blog/archive/2023/11) - [January 2024 (1)](https://www.distilagency.com/blog/archive/2024/01) - [February 2024 (1)](https://www.distilagency.com/blog/archive/2024/02) - [June 2024 (1)](https://www.distilagency.com/blog/archive/2024/06) - [August 2024 (1)](https://www.distilagency.com/blog/archive/2024/08) - [November 2024 (1)](https://www.distilagency.com/blog/archive/2024/11) See all ### Subscribe to our blog ##### Distil #### Branding, Design & Digital Marketing - - - - - - - [![Distil_Logo](https://www.distilagency.com/hs-fs/hubfs/DISTIL_Logo.png?width=95&name=DISTIL_Logo.png)](https://www.sydneydesignsocial.com) - © Copyright 2025 ##### Follow us! - - - - ![](https://www.facebook.com/tr?id=203210420347760&ev=PageView&noscript=1) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Maddie Wilson", "url" : "https://www.distilagency.com/blog/author/maddie-wilson" }, "dateModified" : "2024-08-18T23:18:59.380Z", "datePublished" : "2021-07-26T10:48:00.000Z", "headline" : "Choosing a Brand Illustration Style in 4 Steps", "image" : [ "https://www.distilagency.com/hubfs/SDS_Blog_Brand_Illustrations_Banner.gif" ], "mainEntityOfPage" : { "@id" : "https://www.distilagency.com/blog/brand-illustration-style", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.distilagency.com/hubfs/Distil_Logo_Wordmark_Primary_Black-2.png" }, "name" : "Distil Agency" } } ``` ```json { "@context" : "https://schema.org", "@type" : "Organization", "logo" : "https://www.sydneydesignsocial.com/hs-fs/hubfs/Sydney Design Social/Home/logo.png", "url" : "http://www.sydneydesignsocial.com/" } ``` ```json { "@context" : "https://schema.org", "@type" : "BreadcrumbList", "itemListElement" : [ { "@type" : "ListItem", "item" : { "@id" : "http://www.sydneydesignsocial.com/", "name" : "Home" }, "position" : 1 }, { "@type" : "ListItem", "item" : { "@id" : "http://www.sydneydesignsocial.com/services", "name" : "Services" }, "position" : 2 }, { "@type" : "ListItem", "item" : { "@id" : "http://www.sydneydesignsocial.com/work", "name" : "Work" }, "position" : 3 } ] } ```